Notes

The Do’s & Don’ts of Esports Tournament Development, AV Conferencing Included
Are you looking to organize and develop your own esports tournament? The esports industry is nothing short of bustling, which should come as no surprise given how prevalent gaming is today. For context, did you know that there are roughly 30 million monthly viewers expected during 2022 alone? In addition, the biggest esports teams in the world today generate millions of dollars, not only due to their gaming skill sets but promotional deals they have with third parties. In any event, you may be curious to know how you can get your esports tournament underway. Here are some of the do’s and don’ts, which include titles to include, technology provided by AV conferencing experts, and more.

Consider Your Budget – When putting together an esports tournament, you should consider the budget that you have to work with. This is going to encompass the points we’ll cover in deeper detail, including technology and marketing. For audio video conferencing , if you’re going to invest in audio visual conferencing capabilities, you should focus on investing a set amount of money. The same can be said for advertising, whether digital or otherwise, as this will help you get the word out without the fear of breaking the proverbial bank. Proper budgeting goes a long way in helping you organize your own esports tournament.

Invest in High-End Technology – Next, focus on investing your money in high-end technology, as no esports tournament should spare any expense in this regard. Even if you aren’t entirely confident in the technological side of things, there are options to consider. For example, you may wish to work alongside an AV integrator. It’s not uncommon for such a specialist to have assisted esports tournaments, helping them remain operational. Specific types of technology to incorporate range from web cameras to microphones to Internet connectivity, so if your goal is to establish an tournament, understand that the proper capabilities must be in place.

Determine What Your Tournament Should Focus On – Outside of the technological aspects, AV integration included, you should map out the tournament itself. To be more specific, what should your tournament focus on? One of the first details to consider is the collection of games that fall under the esports banner. Such games include, but aren’t limited to, League of Legends, Overwatch, Fortnite, Super Smash Bros., and Counter-Strike. Next, determine what kinds of prizes you’d like to offer winners, whether they come in the form of cash or any other enticing reward. Map out your tournament so that the vision in mind is attainable.

Find the Right Venue – From there, focus on finding the right venue for your esports tournament. audio visual companies is especially important as the world continues to come out of COVID, making the prospect of gathering in public spaces that much easier. It’s important to find a venue that coincides with your budget, as discussed earlier. However, it’s equally important, if not more so, for the venue in question to accommodate your needs from a technological standpoint. Simply put, if a space can’t handle what your esports tournament requires, it won’t be feasible. Finding a venue will take time, but the effort will be worthwhile.

Know How to Create and Manage Brackets – When it comes to creating an esports tournament, bracket building is vital. Fortunately, the days of doing so by hand are long gone. There exist numerous tools that help with bracket building, whether for single elimination, double elimination, or any other tournament format. Additionally, these tools automate most, if not all, processes that tournament organizers require, meaning that more time can be allocated to other aspects of the tournament.

Invest in Marketing and Promotion – Even with all the previous steps followed, unless you have the right marketing in place, your esports tournament will be unlikely to gain traction. Not only will you be less able to bring in competitors, but viewership may fall below expectations. Thus, you should invest in marketing and promotional efforts. Use social media to reach audiences across different platforms. Develop content, whether in terms of video or otherwise, to generate interest. Look into sponsorship opportunities with reputable names in the esports industry. By following steps such as these, you’ll be on your way to creating a marketing plan that benefits your tournament.

With these tips in mind, you will be well on your way to developing an esports tournament all your own. No matter what games are being played or the types of prizes that are on the line, just to name a few variables, you can rest assured that your tournament will go off without a hitch. However, to increase the likelihood of this being the case, you should make it a point to speak to a reputable AV company. They will provide the technology and services you need to help your tournament. Furthermore, audio video conferencing companies will provide support when needed so that even the biggest of errors are quickly resolved.
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