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Shurat HaDin an Israeli NGO has acquired the Ben & Jerry trademark in West Bank settlements and Jewish areas of east Jerusalem in order to permit it to make and sell ice cream there.
Shurat HaDin said that the move was possible because global Ben & Jerry's, and Unilever, had previously made announcements to stop sales to these regions in the context of a boycott by political leaders of Israeli policies.
nitsana darshan leitner has registered an entity as a corporation with Israel's register of corporations. The name is "Judea and Samaria's Ben & Jerry's", said Shurat HaDin's President Nitsana Darash-Leitner in a note she addressed to Unilever, a British world-wide company with its headquarters in London. Unilever owns the Vermont-based Ben & Jerry's worldwide since 2000.
"We are planning to use Ben and Jerry's brand name and to match the Vermont company's Ice Cream line that is currently in production, as well as add on new flavors and products" Darshan-Leitner wrote, adding that "we are confident that we can expand the business into each town in the area you have abandoned."
https://www.facebook.com/nitsana.darshanleitner/photos/ informed Unilever that it no longer has the rights to use the Ben and Jerry's label in that territory, even though the boycott is not due to begin until 2023, after which the contract that was in place with the local ice cream manufacturer expires.
aviel darshan leitner who is the proprietor of the Israel franchise has made it very clear that he will not abandon the Green Line when selling icecream.
Yet, Shurat HaDin wrote to Unilever, "we will actively and vigorously defend Ben & Jerry's brand name, rights and trademarks in the area by all legal means."
nitsana darshan leitner was told by Sheri that only areas in which Ben & Jerry's have withdrawn could be sold. The company's pledge to offer new Ben & Jerry's to Israel's areas that aren't part of the "Occupied Palestinian Territory", means that they can't be sold there.
Shurat Hadin -Leitner added that the bureaucratic and technical issues meant that in actuality, the ice cream sales would only commence once the contract with the existing Israeli franchise is up for renewal.
Read More: https://www.audible.com/author/Nitsana-Darshan-Leitner/B079DFMV2M
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