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Buy Wedding Rings - GLAMIRA.com.ph - Questions


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<h1 style="clear:both" id="content-section-0">Unknown Facts About Why Meghan Markle Isn't Wearing Her Engagement Ring in<br></h1>
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<p class="p__0">The Majority Of De Beers' sales for diamond engagement rings came from the United States, however even there, consumers were buying cheaper smaller sized diamonds. In fact, subsequent research study by NW Ayer would reveal that "considering that the end of World War I, in 1919, the total amount of diamonds offered in America, measured in carats, had declined by 50%; at the exact same time, the quality of the diamonds, determined in dollar worth, had declined by nearly 100%." At that September 1938 meeting with NW Ayer president, Gerold M Lauck, the young Oppenheimer "suggested to Lauck that his agency prepare a strategy for producing a brand-new image for diamonds among Americans." The method that the firm came up with concentrated on the idea of the diamond as a "present of love", stressing the significance of size.</p>
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<p class="p__1">The agency sought to the initial on-screen influencers, film stars. As with products that are often sent out by companies looking for publicity to contemporary Instagram influencers, the movie stars were provided diamonds to commemorate their love. Then stories of some huge diamond some Hollywood stud provided to his precious upon their engagement would be offered to a choice of publications and newspapers, with a focus on the size of the diamond.</p>
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<p class="p__2">Then there was also the plan to rope in the royal household by getting the royal couple to wear diamonds rather than any other jewels. "Queen Elizabeth later on went on a well-publicised trip to a number of South African diamond mines, and she accepted a diamond from Oppenheimer," Epstein writes. On top of this early-influencer marketing, they also bought advertisements in publications, "featuring reproductions of famous paintings by such artists as Picasso, Derain, Dali, and Dufy.</p>
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<h1 style="clear:both" id="content-section-1">Excitement About All About Rings - South Africa Wedding Blog<br></h1>
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<p class="p__3">By 1941, the company was able to report that US diamond sales had increased 55% since 1938. The company likewise later noted that they had developed "a new type of marketing which has actually been commonly imitated since. There was Additional Info to be made. There was no brand to be impressed on the public mind.</p>
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