Notes

What Is an SEO Company? An Inside Look Into What They Do
When it comes to managing your website, there is no finish line.

Sure, nothing beats the feeling of clinking glasses and raising a toast to a newly launched website that looks fantastic. But a few weeks or months later, many businesses find themselves asking the same question — where is all the traffic?

That’s where a search engine optimization (SEO) company comes in.

What is an SEO company? An SEO company helps you optimize your website to improve your visibility in search engines and earn more relevant traffic to your website through search.

Building a website is only one step in the long journey of maintaining a successful, high-impact website. Joining forces with a top SEO firm can help your business continue to grow and earn more revenue.

Want to learn more about SEO companies, what they do, and how you can find the right one for your business? Keep reading and check out the video below!

What is an SEO company?
The definition of an SEO company is a company that partners with businesses like yours to boost your visibility in search engines. Increased visibility in search engines means more traffic coming to your website and ultimately more leads, phone calls, and sales.

What does an SEO company do?
SEO companies aim to improve your visibility in search results so your business can capture more traffic (and ultimately revenue) from search. Improving search visibility involves multiple tasks for SEO companies, including keyword research, link building, content creation, and more.

What should an SEO company’s services include?
Breaking down action items that an SEO company is working on can be tough. Every company (whether a local SEO company or ecommerce SEO agency) operates differently, and every campaign is unique as well, so there are a lot of variables at play.

That said, many tactics are similar across companies and campaigns, so we’ve put together an overview outlining what an SEO company does and key questions to ask:

Research and analyze your website and target market
How well is your website performing currently?
What is working well for competitors in your industry?
What keywords does your target audience search for?
What are reasonable results to expect given your SEO budget?
Make on-page SEO changes
Are page titles and meta descriptions optimized?
Is your website content clear, concise, and SEO-friendly?
Do you talk about your services and value-adds using the right language?
Are pages optimized for the proper keywords and themes?
Make off-page SEO changes
Is your website earning links and mentions around the web?
Does your server configuration work properly?
How fast is your website?
Is your website secure and providing a good UX?
Provide clear communication and frequent updates
How often will you get SEO reports?
What is included in SEO reports?
What are your agreed-upon campaign goals?
How is your SEO company regularly keeping up to date with business changes?
Creating content or working directly with somebody who is
What are existing content opportunities for your site?
What type of content works best for your target market?
How can we ensure content is SEO-friendly?
Does the website content contain strong calls to action?
Conduct experiments and tests
How can we leverage data to make decisions?
What areas of the site can we A/B test?
What key power phrases drive visitors to take action?
What are new/upcoming areas of opportunity?
These six areas provide an overview of key focal points for many SEO companies and some questions that you should be discussing regularly with your SEO partner.

While our six key points are helpful, no campaign can be boiled down to a simple list — and successful SEO campaigns require continual optimization to drive the best results.

You can always capture more traffic and increase the conversion potential of existing site traffic. A good SEO company will have a strong follow-up process that allows for constant testing, adjusting, and tweaking to the strategy behind the campaign and to your website.

Our experience shows that, on average, most companies redesign their websites every three to four years, so view the pages on your site as a living document. Search patterns in your industry are constantly changing, and your SEO campaign needs to remain as agile as possible.

Be sure to find an SEO company that can move as quickly as your business does.

The benefits of working with an SEO company
If you are thinking about partnering with an SEO company, you’ve thought about the obvious benefits already — more qualified website traffic, leads, and revenue, along with a comprehensive website analytics strategy to track and adjust your marketing efforts as needed.

While those are key, overarching benefits, there are plenty of other tangible benefits of working with an SEO company.

We’ve worked on SEO campaigns across hundreds of different industries over the last few decades and have seen a lot of similarities across our client base with unexpected benefits of our partnership.

Don’t just take our word for it. Check out this SEO case study to learn how we grew organic traffic for a local construction company by 43 percent.

How does an SEO company work?
Every SEO company is unique, but worthwhile SEO companies have a similar goal: To help grow your business.

At the end of the day, an SEO company’s job is to partner with you to drive leads, phone calls, store visits, purchases, and more through search.

Just like you hire an accountant to help streamline and improve your books or hire a cleaning company to tidy up the office each week, partnering with an SEO company means you are connecting with a company whose goal is to improve your visibility in search engines.

Let’s say you operate a house painting company in Ames, Iowa (Go Cyclones!). You are an expert in all things paint. You spend your day talking all about glosses, finishes, ferrules, and more. You want to earn more leads for your business and hear from your customers that they find local paint contractors through search engines like Google.

Taking the time to learn, implement, and adjust an SEO campaign isn’t an option for you. So, you find a trustworthy and reputable SEO company to help manage your web presence in search engines. A few months later, your site starts showing up at the top of Google results for searches like “painters in Ames Iowa” and “exterior painters in Ames.”

Digital Marketing Agency is born! You are busier than ever thanks to leads flowing in from search engines.

Partnering with a quality SEO firm gives you the expertise needed to generate more business from organic searches.

One nice plus of working with an SEO company is that traffic coming from organic (unpaid) search in Google tends to produce very high-quality leads.

The beauty of SEO is that your marketing efforts allow interested customers to find you online. Most marketing channels require businesses to blast their message out to thousands of customers, with the hope being that a small percentage of them will be qualified prospects.


Homepage: http://seooptimize.co.in/