Notes

SWAPPING COFFEE FOR LOTTERY TICKETS
Each morning, when at the barbershop, I stroll across the street to the ease shop. I come back with three items – J.B.'s coffee, my coffee and my banana.

A single morning, as I was waiting in line at the register, the cashier scanned the purchases for the client in front of me. When she came to his coffee she entered the amount manually. Seeing the quantity on the display, he right away reacted rather strongly.

GilaBola "Naw! Take that off," he mentioned. "I am not about to pay out ninety-nine cents for a cup of coffee." The cashier, without having so a lot as a alter in expression, took off the ninety-nine cents.

However, it's what happened subsequent that is a commentary on human nature. The customer asked for a few lottery tickets. Evidently, they weren't overpriced.

As the gentleman headed out the door, I stepped to the counter and smiled at the familiar face behind the register.

"Never say a word," she mentioned.

"You know what I'm considering," I replied.

"Yeah, I know what you're thinking," she said with a smile. "Do not say it."

We laughed, and I left – without having saying a word. But now I will.

Very first, a word about perceived value. When, as a boy, I would agonize more than whether or not I ought to invest a specific amount of money on a specific item Dad would say, "Son, it is worth what ever you happen to be willing to pay for it." Similarly, the difference in the value of a cup of coffee and of a lottery ticket (as effectively as numerous other issues in existence) is the distinction in whose purchasing. I wouldn't give two cents for a lottery ticket. But, clearly other individuals cannot see paying ninety-9 cents for coffee. Folks have different values.

Secondly, they also have distinct motivations. I once read of a salesman who created no revenue for the day. When questioned by his revenue manager, his response was, "You know what they say. You can lead a horse to water but you can't make him drink." His manager wisely responded, "You have it all incorrect. Your work isn't to make the horse drink. Your occupation is to make him thirsty."

The ease store customer was thirsty for the lottery tickets because he saw the possibly of gain. To him there was a robust WIFM (what is in it for me). If the man could have been persuaded that buying the coffee would have satisfied a require more powerful than mere physical appetite, I' m confident he would have been "thirsty" and the price would not have been too significantly. In my situation, creating me "thirsty" for a lottery ticket would be an impossible occupation.

Lastly, the incident brings to mind how folks have various likes. I've often thought that if everybody had the exact same likes, each man would want to be married to my wife. From yet another viewpoint, possibly no person would want to marry her.

For such causes, the comfort store brews numerous various flavors of coffee to suit various tastes. They also have distinct goods to suit various priorities.

BARBER-OSOPHY: To realize and to persuade other people, consider note of their values, their motivations and their likes.

Copyright 2004, Sumerlin Enterprises.

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