Notes

Typically the Psychographics of a new Fashion Marketing Campaign
We talked last problem about the "oh our god" effect that will happens between like-minded people upon recognition of each other, and as assured in a previous write-up, I'll elaborate.

Profile of Shattered Girlz

I met the designer of a fantastic t-shirt brand last week of which operates beneath the brand "Shattered Girlz. " She has some sort of gripping personal tale that instantly inspires one to underlying cause on her behalf success. The girl suffered betrayal by men into whom she poured her life blood, and that in a case still left her for an additional woman while your woman was taking care of her terminally ill mom and dad. This designer provides an avatar, Dolly Tatume, a tattooed cartoon beauty whose life and delights in are chronicled throughout the various t-shirt designs in the collection. Dolly has likewise been involved throughout some dead-end relationships with men of which have caused the woman a lot of pain, to typically the point that she refers to typically the men in your ex life as "Piggys. " There are numerous male tattooed characters within the line that represent different samples of female empowerment, such as a dancer, a business lawyer, a college or university student, an enthusiast. Shattered Girlz's tagline at the instant is "Shattered Girlz: Constantly be broken! inches

Psychographical Examination of Shattered Girlz

Wikipedia's definition of psychographics is just as comes after:

Psychographic variables are generally any attributes relevant to personality, ideals, attitudes, interests, or even lifestyles. Some categories of psychographic factors utilized in market segmentation incorporate Social class, Lifestyle, Behavior, Opinions, in addition to Values. Psychographics can even be seen as an equivalent of the idea of "culture" as used most generally in national segmentation.
Let's analyze read more of this product line with regards to psychographics. Here's just what I come way up with:

Social course: young, college-aged metropolitan women, perhaps in the street counterculture
Life-style: goth and body art
Behavior: searching intended for self-expression and personal strength
Opinions: a negative attitude toward males in general, however fleeting
Values: Females can rise from your ashes
Now, My partner and i don't know regarding you, but when someone tells me their story of heartbreak, I'm instantly mesmerized. However, it might be the wrong move in this case to marketplace this product to all or any women, even though we can all relate. Rather, we need to find a smaller subsection of all women, in this case young women. Although do we drill lower any further? I believe so, along with the subsequent subset would be youthful women who usually are in the tattoo way of life.

Though I personally terribly lack one, tattoo designs are interesting since they offer a significantly personal expression involving the wearer's heart and soul that mere words cannot transmit. Lots of people get a skin icon following the birth regarding a child, following the loss of a loved one along with other such life-changing situations. These are men and women who find appearance in the visual arts; in truth, a lot of today's greatest the artist come to the field along with technical and art work training. There are generally even shows concerning tattoo studios, like Inked and New mexico Ink and LA Ink.

The Plan

Because of tattoo art's strong graphic factor, my suggestion to the designer was in order to begin a comic book. Actually the plan I created for the beginning stages associated with her email marketing campaign includes the particular following: Concentrate on particular keyword themes that resonate with little women who get hold of tattoos: feminine tattoo images, female ink, lower back tattoos, tramp rubber stamps, broken heart tats, girl genius, missing girls, girl's membership, just to brand some.

Turn the woman blog into a subscription-based, free comedian book.
Develop a ppc (PPC) ad campaign dependent on the search term themes to advertise the comic publication.
Create a landing page with regard to a subscription to the comic book. Be sure it uses the particular keyword themes because well.
Make certain that typically the comic book site advertises the Broken Girlz t-shirt line.
Invite comments or questions about every installment with the comic book. This may spark a dialogue with the readers, stimulate suggested storylines or perhaps characters from all of them, thereby creating a new rudimentary network (aka: captive marketing niche). This also appeals to the "goth" group, since they could sometimes trend in the direction of the clannish.
Make an excuse to be able to email these members regularly via comic book teasers, challenges, etc., while also including a sales message in every of these e-mail.
I am quite certain that this type of targeted action, which is furthermore very process focused and methodical, can garner her tons of results. I ought to point out for the record of which this type involving email marketing will get some time, perhaps even as much like three months or maybe more. We're not talking about get-rich-quick schemes right here.

But consider precisely what may happen once your woman does build a list and eventually market segments to it effectively. Sooner or afterwards there will end up being flocks of beautiful tattooed college-aged youthful women who sports activity a Dolly Tatume t-shirt and who, upon crossing paths, will instantly trade knowing, sympathetic looks. They may even engage each some other in conversation, discussing about the psychological wreck that used to be their lives and how Dolly and the gang really communicate to them. They will may even talk about the Shattered Girlz items they every single have (ohmigodyouhaveadollyshirttoo! ), and if we've enjoyed our cards proper, they'll even suggest certain Shattered Girlz products to every other.

And this specific is precisely what all of us want to happen.

I'll keep readers posted on typically the results of this marketing campaign on my weblog. Until next moment!
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