Notes

The particular Psychographics of a new Fashion Marketing Campaign
We talked last concern concerning the "oh my personal god" effect that happens between like-minded people upon recognition of each various other, and as stated within a previous article, I'll elaborate.

User profile of Shattered Girlz

I met the particular designer of a fantastic tee shirt, jersey brand last week that will operates beneath the brand "Shattered Girlz. very well She has the gripping personal account that instantly motivates one to underlying on her success. Your woman suffered betrayal from men into whom she poured the woman heart and soul, and who else in one case still left her for an additional woman while your woman was caring for your ex terminally ill parents. This designer provides an avatar, Dolly Tatume, an inked cartoon beauty whose life and loves are chronicled through the various t-shirt patterns in the line. Dolly has in addition been involved throughout some dead-end associations with men of which have caused the girl a lot regarding pain, to the particular point that the lady refers to the men in your ex life as "Piggys. " There are many female tattooed characters throughout the line of which represent different examples of female empowerment, such as a dancer, a business lawyer, a school student, even a gift. Shattered Girlz's tagline at the second is "Shattered Girlz: I can be cracked! inch

Psychographical Examination of Shattered Girlz

Wikipedia's definition of psychographics is just as follows:

Psychographic variables are really any attributes relating to personality, ideals, attitudes, interests, or lifestyles. Some kinds of psychographic factors used in market segmentation incorporate Social class, Lifestyle, Behavior, Opinions, plus Values. Psychographics can be seen as a good equivalent with the strategy of "culture" as used most commonly in national segmentation.
Let's analyze typically the various areas of this specific product line when it comes to psychographics. Here's exactly what I come upward with:

Social course: young, college-aged downtown women, perhaps in a street counterculture
Life-style: goth and body art
Behavior: searching for self-expression and personal strength
Opinions: a negative attitude toward guys in general, nevertheless fleeting
Values: Girls can rise from your ashes
Now, We don't know about you, but whenever someone tells me their particular story of heartbreak, I'm instantly captivated. However, it could be the wrong move inside this case to market this product to all women, even nevertheless everyone can relate. Rather, we need to find the smaller subsection involving all women, in cases like this young women. Although do we drill lower any further? I believe so, along with the following subset would be younger women who are usually in the tattoo way of life.

Though I personally have no one, tattoos are interesting since they offer a deeply personal expression involving the wearer's soul that mere phrases cannot transmit. Many people get a skin icon following your birth of a child, following the loss of a new loved one along with other such life-changing activities. These are men and women who find appearance in the visual arts; in simple fact, many of today's hottest the artist come to be able to the field with technical and fine art training. There are get more info shows regarding tattoo studios, like Inked and Ohio Ink and UNA Ink.

The Plan

Since of tattoo art's strong graphic aspect, my suggestion to this designer was to start a comic book. Actually the strategy I intended for typically the beginning stages associated with her email marketing campaign includes typically the following: Concentrate on particular keyword themes that resonate with adolescent women who have tattoos: feminine tattoo images, female ink, back tattoos, tramp imprints, broken heart tattoos, girl genius, misplaced girls, girl's club, just to name a few.

Turn the woman blog into some sort of subscription-based, free comedian book.
Create a ppc (PPC) ad-campaign dependent on the keyword themes to advertise the comic publication.
Create a website landing page with regard to a subscription for the comic book. Make certain it uses the keyword themes since well.
Ensure that the comic book site advertises the Shattered Girlz t-shirt range.
Invite comments or questions about every single installment in the comedian book. This may spark a dialogue with the readers, inspire suggested storylines or perhaps characters from these people, thereby creating the rudimentary community (aka: captive marketing niche). This also appeals to the "goth" community, since they can sometimes trend toward the clannish.
Generate check here in order to email these members regularly via witty book teasers, contests, etc., while furthermore including a sales message in every single of these e-mail.
I am really certain that this kind of targeted action, which is also very process driven and methodical, will garner her tons of results. I ought to point out for the record of which this type of email marketing will take some time, maybe even as much like three months or maybe more. We're not speaking about get-rich-quick schemes below.

But consider precisely what will happen once the girl does build a new list and in the end marketplaces to it successfully. Sooner or after there will turn out to be flocks of gorgeous tattooed college-aged young women who sport a Dolly Tatume t-shirt and who else, upon crossing paths, will instantly swap knowing, sympathetic seems. They may even engage each various other in conversation, talking about the emotional wreck that used to be their lives and how Dolly and typically the gang really speak to them. They will may even speak about the Shattered Girlz items they each and every have (ohmigodyouhaveadollyshirttoo! ), and when we've performed our cards right, they'll even recommend certain Shattered Girlz products to every single other.

And this specific is exactly what we all want to transpire.

I'll keep visitors posted on the results of the strategy on my blog page. Until next period!
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