Notes

The Psychographics of a Fashion Marketing Campaign
We talked last problem concerning the "oh our god" effect that happens between like-minded people upon identification of each additional, and as promised in a previous content, I'll elaborate.

User profile of Shattered Girlz

I met the designer of the amazing shirt brand last week that will operates beneath the label "Shattered Girlz. very well She has a new gripping personal tale that instantly encourages one to underlying for her success. Your woman suffered betrayal through men into whom she poured your ex basis, and which in a case remaining her for another woman while the girl was taking care of your ex terminally ill parents. This designer provides an avatar, Junk Tatume, a tattooed cartoon beauty whoever life and takes pleasure in are chronicled throughout the various t-shirt models in the collection. Dolly has in addition been involved inside some dead-end interactions with men that have caused the girl a lot associated with pain, to typically the point that the lady refers to the particular men in the woman life as "Piggys. " There are several male tattooed characters throughout the line that will represent different samples of female empowerment, just like a dancer, a company lawyer, a school student, even a knight. Shattered Girlz's tagline at the instant is "Shattered Girlz: I can't be damaged! inch

Psychographical Research of Shattered Girlz

Wikipedia's definition of psychographics is as follows:

Psychographic variables are generally any attributes related to personality, beliefs, attitudes, interests, or lifestyles. Some categories of psychographic factors employed in market segmentation consist of Social class, Way of life, Behavior, Opinions, and even Values. Psychographics can even be seen as an equivalent in the idea of "culture" mainly because used most typically in national segmentation.
Let's analyze the various aspects of this kind of product line in terms of psychographics. Here's what I come up with:

Social course: young, college-aged downtown women, perhaps within a street counterculture
Life-style: goth and tattoo designs
Behavior: searching intended for self-expression and empowerment
Opinions: a bad attitude toward men in general, on the other hand fleeting
Values: Girls can rise from the ashes
Now, My partner and i don't know about you, but when someone informs me their own story of heartbreak, I'm instantly fascinated. However, it would be typically the wrong move within this case to industry this product to all women, even though we can all relate. Instead, we must find a smaller subsection of all women, in this instance young women. Nevertheless can we drill down any more? I believe so, along with the following subset would be youthful women who usually are in to the tattoo way of living.

Though I personally don't have one, body art are interesting mainly because they offer a seriously personal expression of the wearer's spirit that mere phrases cannot transmit. Lots of people get a skin image following your birth regarding a child, following your loss of a loved one and also other such life-changing situations. These are individuals who find appearance in the aesthetic arts; in simple fact, lots of today's coolest the artist come to the field together with technical and fine art training. There are generally even shows regarding tattoo studios, just like Inked and Arkansas Ink and LA Ink.

The program

Due to the fact of tattoo art's strong graphic element, my suggestion to the designer was to start up a comic guide. Actually read more built for the beginning stages involving her email advertising campaign includes typically the following: Pay attention to specific keyword themes of which resonate with adolescent women who find tattoos: feminine tattoo designs, female ink, spine tattoos, tramp rubber stamps, broken heart tattoo designs, girl genius, misplaced girls, girl's membership, just to brand a few.

Turn the woman blog into some sort of subscription-based, free witty book.
Produce a ppc (PPC) ad-campaign based on the search term themes to market the comic publication.
Create a landing page for a subscription towards the comic book. Be sure it uses the keyword themes while well.
Make sure that the particular comic book site advertises the Shattered Girlz t-shirt line.
Invite comments or perhaps questions about each and every installment with the amusing book. This may interest a dialogue along with the readers, inspire suggested storylines or even characters from them, thereby creating the rudimentary community (aka: captive marketing niche). This also attracts the "goth" neighborhood, since they may sometimes trend towards the clannish.
Make an excuse in order to email these members regularly via witty book teasers, contests, etc., while in addition including a sales message in each of these email messages.
I am really sure that this form of targeted exercise, which is also very process focused and methodical, can garner her a lot of results. I will point out intended for the record that this type regarding list building will consider some time, maybe even as much as three months or more. We're not referring to get-rich-quick schemes here.

But consider what may happen once the lady does build a new list and eventually markets to it efficiently. Sooner or later there will be flocks of beautiful tattooed college-aged youthful women who sports activity a Dolly Tatume t-shirt and that, upon crossing paths, will instantly trade knowing, sympathetic appears. They may in fact engage each other in conversation, chatting about the psychological wreck that used to be their lives and exactly how Dolly and the particular gang really communicate to them. These people may even speak about the Shattered Girlz items they each and every have (ohmigodyouhaveadollyshirttoo! ), and when we've played out our cards right, they'll even recommend certain Shattered Girlz products to each and every other.

And this kind of is precisely what we want to take place.

I'll keep visitors posted on typically the results on this advertising campaign on my blog page. Until next moment!
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