Notes

Seo Terms For Newbies ? Part 1 Of 2
A newbie is somebody that is totally new to something and SEO is short for Search Engine Optimization. So if that is you, here are a few terms you'll be hearing and want to be familiar with.

A year or so ago, SEO did not even exist, so in some manner we are all newbies. It?s that some will be more new as opposed to runners.



This listing of terms, is actually no means exhaustive but is meant being a basic summary of which found in SEO. At the rate new terms area appearing, by the time you have ended reading this list someone may have probably invented a brand new term, but no less than you may have the basic principles. So lets begin.

above the fold
This hails from the mention of the the most notable part of a newspaper. Above the fold is utilized on the Internet to explain the superior a part of the page the visitor are able to see without scrolling down.

AdSense
Google's contextual based ad program. Use AdSense, by placing the ads in your website and earning revenue when visitors click on the ads.

affordable seo company sydney 's ppc (PPC) advertising program. Use AdWords when you want to purchase advertisement for you traffic somewhere.

algorithm
Algorithms are complex sets of rules determined by mathematical equations. With regard to SEO the algorithm is how search engines like google rank websites in it?s search engine results. Some SEOers believe that is that they can figure out the algorithm, they are able to obtain higher search engine rankings.

anchor text
Also called link text. Is the blue underlined text on websites that you just click to attend another page or site. (Note: The link won't necessarily have to be blue or underlined but that is the traditional standard).

backlink / back link
A link on another page that links towards the page you're viewing. Also known as inbound link.

click through rate (CTR)
Often used in Internet marketing to spell out the proportion of users who select one of the links or advertisement. IF a website has 100 visitors and 12 click the link then your page includes a CTR of 12%.

cloaking
The practice used by some websites for you one page to a search results for indexing while serving a wholly different page to all others. So what the google search sees and what you see are two different things. It should be noted that this practice of cloaking could get your internet site banned from the search engines.

conversion rate (CR)
The percentage of site visitors that deliver your most wanted response (MWR). The CR is a crucial measure of the strength of your internet sales effort. If your site is selling an e-book if 3 out of every 100 visitors buys your book then your website carries a CR of 3%.

CPC
Cost per click. The total cost of an advertising campaign divided through the resulting number of unique visitors.

CPM
Cost per thousand impressions (M= Roman numeral for 1000). A pricing system often found in the banner ad campaigns industry.
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dead link
A link with a page, that don't exists or may be moved to your different URL. Search engine spiders regularly remove dead links.

deep linking
The practice of linking on the inner pages of some other site - as opposed to linking to the homepage.

Google bomb / Google bombing
The practice utilizing anchor text to make a webpage show up in the Search Engine Results Pages (SERPs) under keywords which might be from context for your page. It should be noted that Google is taking steps in order to avoid this practice.

hand submission
The practice of visiting each search results and directory and submitting the registration form personally in contrast to using a software program. Some systems is not going to accept automated submissions. Same as Manual Submission.

heading tag
A HTML tag represented by , etc, to H6. These tags denote a text size with H1 being the largest. The heading tags could have significance in SEO with search engines like google appearing to assign excess fat to keywords within heading tags.

hidden text
Text on a web page that is visible to spiders but not to human visitors. The aim is to load the page with keywords without deterring from your visitor's experience. This is mostly produced by making the text the some color because background. Most search engines like yahoo are now able to detect hidden text and think it over a kind of spaming. Pages that have hidden text are penalized and even de-listed.

hit
One hit is but one request for a file on the web server. A visitor opening a website with 3images will in the operation generate 4 hits.

hot linking
The practice of displaying images files, videos etc. on a web site when those files are stored on another (usually somebody else's) server. Effectively the site displays content that utilizes up somebody else's bandwidth. Hot linking is normally considered unethical unless prior permission is obtained.

HTML
Hypertext Markup Language is the primary language accustomed to write websites. Consists of tags .

HTTP
Hypertext Transfer Protocol could be the most common transfer protocol employed to facilitate communication between servers and browsers.

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Adam White
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