Notes

African-American Consumerism and also Social Media Marketing
Do you have a product or concept that you require to market to African-American consumers? Do you have the devices and also info required to properly reach your target market? Do the big business know even more about advertising and marketing than you do? You ought to be looking right into Social Media Marketing if your solution to any of these questions is of course. Big firms have actually identified that the future of effective item marketing remains in Twitter, Facebook, MySpace and they are aggressively using this kind of advertising and marketing to hit their target market, and also you can, as well!

What do they know that you do not recognize?

Social media advertising Lagos spend a great deal of cash to figure out where their advertising and marketing dollars go and they have figured out that the African-American consumer is where they obtain a really big "bang" for their dollar. The advertising and marketing firm who produces an effective advertisement campaign for Black consumers wins large!

Who's on Facebook?

Presently, 20% of Verizon's workforce is African-American and also they estimate that 24% of newly hired staff members at Verizon will be African-Americans. Social media advertising and marketing has been very rewarding for Verizon.

Proctor and Gamble realized that Black females spend three times more cash on health and also elegance products than various other female customers. They started the "My Black is Beautiful" web site on Facebook, and also it is currently 55,000 participants strong.

"Girls' Night Out", developed by Home Depot, urged black females homeowners to find in for some free hands-on diy house repair as well as job pointers. Together with their DIY classes, Home Depot additionally funded a $15,000.00 grant for Black Colleges as well as Universities to make use of for university renovations and fixings. The "Girls' Night Out" was a substantial success and also an excellent example of a big company providing back to the neighborhood.

In obtaining Wachovia Bank, Wells Fargo took advantage of and built on the favorable connection already developed by Wachovia in Black communities throughout the southeast. Wells Fargo has partnered with the National Black MBA Association for the previous four years honoring African-American Entrepreneurs.

Although this is plainly an extremely small sampling of how the larger and commonly successful firms are utilizing Facebook, MySpace and also Twitter, it is additionally an excellent indication that Social Media advertising and marketing functions. The huge companies recognize this and are aggressively marketing to their African-American consumers.


Big corporations have actually figured out that the future of effective item advertising is in Twitter, Facebook, MySpace and also they are aggressively utilizing this kind of marketing to strike their target market, and you can, too!

Huge firms invest a great deal of cash to figure out where their advertising bucks go and also they have actually figured out that the African-American customer is where they get an extremely large "bang" for their buck. The marketing firm that produces a successful advertisement project for Black consumers wins large!

Social media advertising has actually been very profitable for Verizon.
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