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"Squid Game,"" a dystopian South Korean horror series, has been the most watched TV series on Netflix. However, it is quickly becoming controversial.



The latest controversy to arise in relation to "Squid Game," which is rated TV-MA in the United States, relates to the interest it has sparked in children. An Australian school warned that children aged 6 and under are creating the same games as in the hit show's violent and dark episodes. city2020 In Australia, similar warnings were issued by teachers in Sydney and Western Australia.



The "Squid Game" involves characters competing for cash prizes by participating in challenges that enhance traditional Korean children's games. The "losers," however, are killed at the end of each round. These games, which emphasise the show's bizarre take on the game of children, are played in highly stylized arenas such as a large-sized playground for children. These traditional play areas for children are often left with bloody stains and littered with corpses after each challenge. This show is a huge hit in children's digital culture.



YouTube Kids has a number of popular channels that benefit from the "Squid Game” trend. These channels are geared towards viewers who are younger than 12. The content on YouTube includes How To Draw "Squid Game", character videos and gameplay videos that are inspired by Roblox's "Squid Game".



The Roblox game "Squid Game" is a very popular theme, has become extremely popular. Many Roblox videos featuring "Squid Game", have hundreds of thousands, if not millions of views.



On both the kids' and main version of YouTube videos targeted at children show children (often children) playing these "Squid Game" inspired games in Roblox and Minecraft, with the "Red Light, Green Light" challenge being a popular trend. This challenge is also trending on TikTok and users are playing the game in a wide variety of real life settings as well as in videogames such as Roblox and Minecraft.



The "Red Light, Green Light” scene has been a huge meme. The animatronic doll that acts like a motion sensor in "Squid Game" has been widely meme-ified. The doll is often featured in thumbnails of YouTube videos of "Squid Game", related children's content.



These YouTube videos featuring children are innocent. However, they demonstrate how "Squid Game" has gotten into digital content specifically aimed at young children. However, the lines between adult and child-oriented content online has always been a mystery.



YouTube has been the subject of many controversies over inappropriate content directed towards children. TikTok is also subject to similar concerns regarding children's safety and inappropriate content being viewed by children. TikTok allows children over 13 years old to have full access to the app however, reports suggest that children younger than 13 are using it. A U.S. Senate hearing is currently being held on the safety of TikTok's app for children. Federal Trade Commission, in 2019, made significant changes to make clear the distinction between adult and child content on the platform. YouTube now requires creators to inform YouTube that their content is intended for children. Machine-learning is used to identify videos with a clear target audience.



YouTube is still a very different platform than broadcast television. YouTube's content is extremely popular with children , and is often different from children's TV.



Children's YouTube content that riffs on "Squid Game" characters and scenes continues a long-running trend of "mashup" content for children on the platform.



Similar to "Squid Game" content "mashups" videos harness popular themes, search terms, and characters, often featuring famous characters in thumbnail imagery or video titles.



The increasing global anxiety over children's participation in "Squid Game" challenges is reminiscent of the "Momo" phenomenon of 2018 and 2019. A photo of a spooky-looking figure went viral on the internet. The photo was actually an authentic Japanese sculpture.



A global news story broke about "Momo," claiming the creature was appearing in children's video content on YouTube and encouraging children to participate in deadly games and challenges.



Similar to what is happening in the context of "Squid Game," official warnings were issued to parents about the "Momo Challenge," advising them to be aware. It was soon clear that the "Momo Challenge" was most likely an online hoax.



Momo was an emblem of parents' worst fears about the use of internet by children. The concern about "Squid Game"'s influence on children has a similar tenor. These fears might not be a reaction to actual dangers, but an expression of our displeasure with the ease at which adult-oriented content can be incorporated into websites that are geared towards young children.



The turbulent tentacles of "Squid Game's" inter-generational appeal demonstrate how streaming media rewrites conceptions of "child-appropriate" content.



Adult fears concerning "Squid Game's" harmful influence on children stem from earlier concerns about this "mashup" content, but also about children's interactions with the web more generally.



This article was published by The Conversation under a Creative Commons licence. You can find the original article here.



Jessica Balanzategui, a senior lecturer in screen and cinema studies at Swinburne University of Technology, Hawthorn (Victoria, Australia) is Jessica Balanzategui. She is supported by the Australian Children's Television Foundation.


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