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Edit I looked it up and found out that the game was Nowhere Prophet. Which released two days after Ghost of Tsushima and right into a huge PSN sale that is currently taking place with major games discounted. This tweet only mentions the first weekend sales. With these two factors, it's easy to see why PS4 sales were so low that weekend. It remains to be seen if the general sales will increase or decrease.
I don't agree with the notion that there's no significant overlap between people purchasing GoT and this game. The overlap has been proven to exist to such a degree that games were even delayed in order to not clash with other, more significant, releases. It's a normal procedure in the film industry as well. If you're looking for something new, it's likely that you'll pick something you've never seen before over something that is well-known and widely promoted. It's even more so if it's a sale of plenty of games you've had heard of.
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