Notes

Intro To SEO: What Is SEO?

Hard question, "What is SEO?". Just like basically all internet-related terms, concepts and concepts, that of "SEO" does not have a special definition and it is a fuzzy concept in the majority of people's mind.

Still, what is SEO? Because there is no ultimate, fully understandable definition for "SEO", the only method to go is to take a look at a number of definitions and attempt to combine them in order to have the right perspective.

Wikipedia: "Search engine optimization (SEO) is a set of approaches targeted at improving the presence of a site in online search engine listings. The term also describes a market of experts that perform optimization tasks on behalf of customer sites."

Fakezilla: "The modifications that are made to the content and code of a web site in order to increase its rankings in the results pages of online search engine and directory sites. These changes may involve rewriting body copy, modifying Title or Meta tags, removal of Frames or Flash material, and the looking for of inbound links."

The Web Search Workshop: "The term utilized to explain the marketing method of preparing a site to improve its chances of being ranked in the top results of an online search engine once an appropriate search is carried out. A number of factors are important when optimizing a site, consisting of the content and structure of the site's copy and page design, the HTML meta-tags and the submission procedure."

There are also two schools of SEO: white hat SEO and black hat SEO. White hat SEOs are those that play by the rule (really standards offered by search engines). Black hat SEOs are those that press the limitation of SEOs and use some doubtful or restricted techniques (according to the standards).

Site NOVA: "acronym for search engine optimization. This is the procedure of making a site 'search-engine-friendly. Seo is primarily used to increase rankings in SERPs, and effective SEO can increase the capacity of your website and generate more traffic."

Thousands more definitions are readily available, nearly as lots of "SEO expert's" you will find online (" The Guru Problem" is in fact the title of another short article to be published soon).
As you can see, no meaning is like another, but they all tend to converge to a specific common understanding.

There are many techniques and tools utilized to achieve SEO objectives, and they should NOT be consisted of within a meaning.

Considering that it is not correct to define an idea through its tools, here is a meaning I have come up with after long considerations. The recommendation is to specify SEO as follows:

SEO = abbreviation for "Search Engine Optimization", the procedure of enhancing and tuning a website and gaining online awareness for it, in order to provide targeted visitors and guarantee high conversion rates.

When done properly, SEO activities should:
- make search engines crawl the website;
- make search engines index the site;
- make sure a high ranking amongst SERPs (Search Engine Results Pages) for offered keywords;
- accomplish a high page rank;
- drive targeted traffic;
- achieve high conversion rates among the site's visitors.

Given that nothing is ultimate and definitive worldwide of SEO, I 'd like to receive your feedback and comments: TeaWithEdge.com is a way to contact me and speak out about your Marketing issues.

There are also 2 schools of SEO: white hat SEO and black hat SEO. White hat SEOs are those that play by the rule (in fact guidelines provided by search engines). 구글seo Black hat SEOs are those that push the limitation of SEOs and use some questionable or restricted techniques (according to the guidelines). These black hat SEO strategies are also frequently understood as spam."

Search engine optimization is mainly used to increase rankings in SERPs, and effective SEO can increase the potential of your website and bring in more traffic."
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