Notes

Bernhard Burgener explains how to sell a company successfully
Pitching for a business new to the market is an essential moment in many organizations' lives.

Bernhard Burgener Bernhard Burgener , Entrepreneur, affirms that, even if you're not an naturally-inclined salesperson A well-planned pitch can make your idea more attractive.

In this article, you'll learn how to impress your audience by following these simple pitching tips.

What is a business pitch and how can you begin?
To secure funding the business pitch is the business plan you present to potential investors. A pitch is a way to help investors make informed decisions.

If you're delivering a pitch for business it is important to use diagrams and images to keep your audience more engaged and focused. For instance, you could make a stunning pitch deck with a starter template.

Make use of a mind map to develop a unique and creative proposal of your business idea. Just place your idea at the center of the mind map and arrange subtopics around it.

This will enable you to clearly present your strategy and ensure potential investors are aware of your plan.

According to Bernhard Burgener, the types of business pitches
The elevator pitch
A elevator pitch explains your company's name or image in a succinct speech. The name of the elevator was selected because it must be succinct enough to be able to accommodate an elevator ride.

Elevator pitching explains the reason they do what they do, not the things they actually do. It will allow you to sell more.

This requirement must be met for elevator pitches:

It should be brief (no longer than one minute).
Concise and compelling (induces greed).
Undisputed (statements you make are difficult to deny).
Short form pitch
Investors who are impressed by your elevator pitch may contact to take a brief to get more information about your company.

A concise form pitch should run between 5 and 10 minutes. It should also contain the basic details about your business. The pitch should describe the issue you're trying to solve and the suggested solution.

It will also be a time to discuss your team members as well as competition.

Long-form pitch
Investors may ask your company to make a long-form pitch in case they are excited about your product. In order to invest in your business, investors need to know all about you. The lengthy-form presentation will provide the information needed.

If you're using slides to present the long-form pitch follow Guy Kawasaki's 30/20/10 rule. Fonts shouldn't be smaller than 30 points. Pitch length shouldn't exceed 20 minutes and slides shouldn't exceed ten.

You should be concise and clear in the main points. Investors will be attracted to your venture if you can present it in a compelling manner.

A concise and clear pitch will increase your chances of getting a No.

Bernhard Burgener Bernhard Burgener's business structure pitch
Talk to them.
The first thing an investor will consider the moment you introduce a presentation to them is the reason they should care. To assist your prospect in solving the problem, you need to be able to describe the problem.

If you sell complex products, it is more likely that the product you sell solves several problems. Focus on the primary issue that your product addresses.

Burgener, Chairman, Highlight Communications, says, "Nevertheless, particularity is essential". Overselling is not a viable option in the event that the issue is too broad.

Find a concise way to explain the issue. If you can find an approach to make the issue more personal, it is possible to make it more personal.

Offer a solution
Next, you must explain how your product will solve their problem. Your explanation for the solution should be in line with your description of the problem closely.

You must ensure that you do not divert your attention from another problem or wander off on a tangent about an additional product feature. Your product's benefits and what it can do for customers are the most crucial elements. This portion of your pitch should be summarized in only a few paragraphs.

Bernhard Burgener Don't wrap your description with words that are not relevant, such as "innovative". Instead be specific about the product you are selling. Do you have the ability to save time? Can you provide useful information?

To aid you in this part, consult your marketing materials for your business and website.

https://www.weblog-deluxe.de/bernhard-burgener-zum-erfolgreichen-business-pitchmit-bernhard-burgener-zum-erfolgreichen-business-pitch/ Bernhard Burgener shows the best way to impress your audience by pitching your business idea
Define the unique qualities of your product
The pitch must convince the audience that you can solve their problem. However, prospects still need to answer the following question what is the reason why I should pick your product over others?

To market your product, it is essential to present your Unique Selling Proposition (USP ). Your product's USP is what distinguishes it from other products.

Bernhard Burgener It can be challenging to determine if a market has become saturated. So, make sure your brand messaging distinguishes your product.

Experiences of customers who switched from the product of your competitor to yours might be beneficial. What made them switch? What differentiates your product from the rest?

The pitch can be summarized within just a few paragraphs. While making reference to your competitors is okay, it is typically not necessary to refer to them directly.

Personalize your message
After you've established the worth of the product and value, you can show that you conducted your own research. Understanding the specific situations of each prospect will make you a winner.

Spend minimum 30 minutes researching the potential client and their business before engaging in an elevator pitch.

If you have contact numbers or alumni in common it's easier to introduce yourself.

A brief description of the business's current business situation or customer profile will help establish your credibility.

Make a compelling call-to action
Your elevator pitch could be fantastic, but it's useless without a call to action.

It is now time to arrange an appointment. If you feel the prospect isn't ready to commit, it may be worth requesting phone calls.

A call-to action should be clear. It is more effective to ask "Can we meet at some point in the next week?" than "Can we meet in the next week?"

You should ask the prospect a direct inquiry and avoid using vague terms. "Let’s discuss later" does not give potential customers the chance to choose to receive further contact.

Bernhard Burgener Burgener says that making a strong business pitch can be difficult. It may take many tests before you discover one that is effective.

Explore different strategies, ask for feedback, take a few practice sessions, and then you can go back to the beginning. If you discover the best pitch for you then it's worth it.
Here's my website: https://www.mediabiz.de/film/firmen/people/bernhard-burgener/392/1447