Notes

Social Media Stats To Get Your Business Moving
Social Media Marketing is one of the most powerful forms of marketing you can use today. Social websites have taken off in the last few years and now hundreds of millions of people are visiting these sites every day. You need to sit up and take notice because this is where your customers are probably congregating and talking about your market. Effectively you use social media to advertise your products, however because the keyword here is social, you need to be careful you don't over promote.

The purpose of using social media in marketing is to create meaningful engagement with people who want more from your brand than just knowing when the next sale is. It doesn't matter if you have 20 followers or 7,000, if none of them are engaging with you (or becoming your customer, for that matter) your message and efforts are completely in vain.

This social media marketing word has been around for a while. But you still need it in your focus and communication. Branding is a word that you need to utilize not only in your messages, but your focus as well.

In terms of advertising, Social-media is the way to go. A very good strategy to use most especially if you are using other strategies like Pay per Click or Pay per Action. It is also one way to gain links. No sweat, no worries. Let the traffic flow, let the Social Media work the magic for you.

social media is about micro-topical conversations, so consider how you can introduce internal offers or pages of your website into these conversations.

Get your name and your company's name in people's faces. Make your name start to rattle around in their heads like some commercial jingle you social media agency just can't shake.

digitalprovider When you've set you goals, made your plans and implemented each one then you can start measuring the response. Look for quantitative results. If you are trying to widen the scope of your business, see how many people you have reached who live in other counties, states or countries. Think in tangible terms. If you are using an agency, have them report to you in tangible terms as well.

Do you remember that Kevin Costner baseball movie "Field of Dreams"? It coined the popular phrase... "Build It and They Will Come" Well, that's the mindset many designers have today when it comes to marketing their interior design business. It's important to realize that is a Hollywood fantasy. However, that fantasy could easily be adjusted to one that is more relevant for business today... "Build your social media presence and they will come... in droves!" Now, it may not be next week, but come they will, provided you get out there and make your presence known.

Credibility - Do we really expect people to take our word for it? After all, we work FOR the company that we are advertising, for goodness sakes! They pay us money, so of course we make them sound as good as possible. Consumers are wise to this and instead look to trusted sources for information. These sources include friends, social networks, online and offline communities, mainstream media (less these days), user generated media, and tons of other groups that aren't paid to tell them how awesome a product is.

Simply having a good product or service is no longer enough. You need to "WOW" people, give items away for free, and share highly valuable information in order for people to pay attention to you and your brand on social networks today. Entrance to social networks are free, however you need to both trust and dedicate large amounts of time to your online marketing campaign, or hire a professional to help you advance the process.
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