Notes

Bernhard Burgener on the importance of Innovation management
To be competitive long-term businesses must foster innovation through innovation management.

Bernhard Burgener is a veteran entrepreneur and businessman who believes innovation is the only way for businesses to succeed. Bernhard Burgener He believes that innovation is the only way to stay in the current market.

Bernhard Burgener Learn more about how to implement innovation management within your company.

What does innovation management actually refer to?
The term "innovation management" is frequently a subject of discussion. The definitions of innovation themselves suggest that they are not manageable.

However, there are others who are stout believers in building systems and processes to create more creativity. It's not likely to be that easy.

Let's examine the definition of innovation. Merriam-Webster defines innovation to be "inventing something new." However, this is not the same as inventing a new product.

"Innovation management" refers to managing all activities necessary to "introduce something completely new."

The definition implies that there are various kinds of innovation. Bernhard Burgener This is the cause of numerous disputes relating to innovation.

The term "generic" is typically employed to refer to the smallest number of innovation. It's even more so from an organizational perspective and their experience.

The four main pillars of innovation management, as per Bernhard Burgener
Bernhard Burgener discovered the simplest method of understanding the subject through years of knowledge. It's by dissecting it into smaller pieces and discussing every aspect of innovation management individually.

Here is the primary pillar Bernhard Burgener said you should be focusing on:

Competency
Competency refers specifically to the ability of an organization and its capability to invent.

Innovations require individuals and teams to be able to work in tandem, however, the competency component focuses mainly on the people. This is primarily about the abilities, knowledge, and abilities of employees.

As the manager of the organization, there is a valid necessity for the leadership of an entrepreneur.

Bernhard Burgener The model also takes into account the information capital of the company, tacit knowledge, and other financial capital as well as other resources. All of these might be needed to bring about innovation.

Structure
Structures enable the effective utilization of capabilities, while capabilities allow the use of structures. This implies that the organizational structure, processes , and infrastructure of an organization is important.

Structures that are exemplary can be utilized to increase the effectiveness of an organization's operations and to foster innovation.

If there aren't the right communication channels, decisionmaking processes and infrastructure for implementation, few ideas will succeed. This is where tools such as innovation management software can help.

Culture
A company's culture allows it to gain the skills associated with people when structures enable the organization to make use of its capabilities effectively.

An organization with a pro-innovation culture will be able to draw and keep the top individuals much more quickly.

A positive, innovative culture promotes correct behavior and discourages those who do not. The culture of an organisation has a profound impact on its ability to innovate and its results quickly accumulate. These are the traits that constitute an innovative culture.

This emphasizes the importance to always improve.
You will be admired because of your speed, learning and the ability to experiment.
Failure is a part of creative development
Gives employees the autonomy and accountability they need. Instead of a chain-of command approach, focuses on vision and culture.
Strategy
Strategy is simply the plan for an organization's success. long-term success.

It is crucial to understand that strategy requires you to make decisions between various options in order to maximize your chances of winning. This decision shouldn't be taken as a separate thing from implementation.

https://www.breizh-info.com/2022/10/20/209637/bernhard-burgener-partage-sa-vision-des-previsions-commerciales/ Innovation and strategy are both closely linked issues. However, in essence innovation is only one way to achieve your goals in strategic planning.

The different kinds of innovation that need different management styles as per Bernhard Burgener.
Open Innovation
It is based the belief of intelligent, talented individuals who are able to contribute to the goals of the organization's strategic plan. They also have the ability to be able to share intellectual assets, which can be helpful to different parties in different ways.

The more data you gather, the more informed the final decision. The open innovation funnel (right) allows for the creation of innovative ideas by any member of the company. Additionally, there are more ideas.

Incremental Innovation
Incremental Innovation refers to a series of major or minor enhancements to existing products or processes.

The incremental process of innovation focuses on increasing the efficiency of the product as well as productivity and differentiation.

A product's position in the market is usually maintained or improved through incremental improvements. It's now a typical approach in technology for consumers as companies strive to improve personal devices that have easy-to-use features regularly.

Sustaining Innovation
It is the time when a business develops products that perform better and are sold for higher profits to their best customers. Typically, sustaining innovation is an approach that successful companies in their fields employ.

The main driver for maintaining innovation is the possibility of earning. When it is possible to create superior products for its top customers, a business can pursue ever-higher profit margins.

Disruptive Innovation
This type of innovation occurs when a business, having less resources, move towards the top of the market and challenge an established business. There are two kinds of disruptive innovation:

Low end disruption It's a disruption that happens in the middle of an existing market using a low cost business model.
The new-market disruption is when a firm serves an underserved segment of an industry.
Instead of fighting new entrants, both types of disruptive innovations force incumbents to retreat.

What are the biggest challenges Bernhard Burgener sees for innovation management?
Poor infrastructure
The people won't be able to make a difference without the proper infrastructure, processes, and resources. Google's 20 percent time is an excellent example of how to enable innovation.

However, it is likely that your business would adopt the same policies. The likelihood is that your employees do not have the same access to Google's infrastructure, tools, and raw data as Google employees.

The manager should provide their team the resources and capabilities that they need in order to succeed.

Culture lacks a growth mindset
It is vital to create a mindset of growth to support your business. The belief that who you are is neither fixed nor something you can alter is a sign of a growth mentality.

The same is true of organizational culture. An organization that is not focused on growth will not be able to invent.

There is no crystal clear view.
Creating something that doesn't yet exist is often the cause of major innovations, and this is also applicable to organizations.

A vision that is inspiring is more likely than not to draw people who are willing to invest extra effort to develop new technologies. Even if you have an impressive vision for your business, it is still important to convey your message clearly and efficiently.

Bernhard Burgener said it best"Keep your eyes open, and start creative!
Website: https://www.hlee.ch/en/Bernhard-Burgener.htm