Notes

Bernhard Burgener on how to prepare a powerful business pitch
In many organizations, pitching the launch of a new business can be an event that can make or break your team.

Bernhard Burgener , Entrepreneur, affirms that, even if you're not a natural salesperson but a well-planned pitch will increase the visibility of your ideas.

In this article you'll find out how to make an impression with these easy-to-follow pitch suggestions.

In the beginning, what is a business pitch?
A business pitch is the business planyou provide to investors in order to obtain the funding. The purpose of a pitch is to help investors make informed decisions.

Visuals and diagrams are fantastic way to get your audience interested in the pitch you are making for your business. You can, for instance, build a striking pitch deck by using a starter template.

A thought-provoking mindmap will help you make a unique presentation that can present your business concept. Simply place your idea at the center of the map and arrange related subtopics around the idea.

This will help you to clearly explain your plan and make sure prospective investors are aware of your objectives.

The various types of business pitches, as per Bernhard Burgener
The elevator pitch
An elevator pitch is a brief description of your brand or company in a concise manner. The name of the elevator was chosen as it needs to be short enough to permit an elevator ride.

Elevator pitches let people know the reason you do the things you do, rather than simply what you are doing. This puts you in a much better place to generate sales.

Elevator pitches have to meet the following requirements:

It must be brief (no more than 1 minute).
Effective and clear (induces greed).
Irrefutable (statements you make are hard to disprove).
Short form pitch
Investors who enjoy your elevator pitch may invite you to submit a quick pitch to know more about your company.

https://www.crunchbase.com/person/bernhard-burgener A concise pitch should be between 5 and 10 minutes. It should also contain essential information about your company. It should be a description of the problem you're trying to solve and the created solution.

Furthermore, you will be discussing your team members, your market, your competitors, some of your financial highlights, your goals, and the founders of your company.

Long-form pitch
Investors might ask you to give a longform pitch If they're excited about your product. Investors need all the information regarding your business in order to invest in you. The long-form pitch will provide them with that information.

Guy Kawasaki's 30/20/10 rules apply to pitches with long forms that utilize slides. Fonts shouldn't be smaller than 30 points. Pitch shouldn’t last more than 20 minutes, and slides should not have more that ten slides.

It is important to be concise and clear about the main points. In order to ensure that investors comprehend your pitch, you want to make sure that they are curious about the details.

A clear and concise pitch will increase your chances of being a first-choice No.

Bernhard Burgener's model of the perfect business pitch
Discuss their concerns
Your investor's first reaction when you begin a pitch is "Why should I be concerned?" Write down a challenge that the prospect is confronted with to begin talking about this issue.

Complex products will be more likely to address many issues. Concentrate on the main problem that your product is solving.

Burgener (Hitlight Communications Chairman of Hitlight Communications) states that "Nevertheless it is essential to be specific." Overselling is not an option when the problem is too vast.

Make sure you use a concise method to present your problem. You can make your statement more personal by finding a way to do so.

Find the solution
Then, you have to detail the problem the product is solving. The explanation of your solution must match your description of the problem precisely.

Be sure not to divert your focus from one issue or wander off on a tangent about a new feature. Your focus should be on the advantages your product gives customers and not the features it can do. This section of your pitch should be written down in a few sentences.

Don't fill your description in empty adjectives like "innovative". Instead explain your product. https://mubi.com/cast/bernhard-burgener Does it save time or provide valuable information?

This portion of your pitch can be assisted by examining the website and marketing materials for your business.

Bernhard Burgener shows the best way to convince your audience by pitching your business idea
Tell us why your product distinct
The pitch must convince the potential customer that your product can solve their problem. However, potential buyers still are left with a major question: Why should I choose your product over another?

To market your product, it is crucial to present its Unique selling Proposition (USP ). The USP of your product is what sets it apart from your competitors.

It isn't easy to discern if there's too many competitors in a certain market. So, make sure your brand messaging distinguishes your product.

It is very beneficial to get information from customers who have switched from a competitor's product. What made them switch? What is the difference between your product from other options?

In just a few paragraphs, you can summarize the pitch in a few sentences. While it's acceptable to make reference to your competition, it's not usually necessary to do so directly.

Personalize the message
Once you've clarified the purpose of your product, it is possible to demonstrate that you've completed your homework. Bernhard Burgener Understanding the specific conditions and requirements of your prospect is an effective way to gain points.

Before engaging in a pitch, take at least half an hour researching the prospect and their company.

If you have contact details or alumni that you share It is much easier to introduce yourself.

Bernhard Burgener A concise description of the company's current business situation or customer profile will aid in establishing your credibility.

Make a compelling call-to action
No matter how impressive your elevator pitch might be the elevator pitch will not be effective if you do not have a compelling call to action.

Now is the best time to schedule the meeting. You might want to consider requesting a phone call if you sense the prospect might not be ready for such a commitment.

The direct calls to action are essential. Instead of asking "Can you come together on the this weekend?"

https://www.handelszeitung.ch/people/bernhard-burgener Ask the prospect an explicit and specific question. Avoid vague phrases. Bernhard Burgener "Let’s talk later" doesn’t give prospects an opportunity to opt-in to future contact.

Burgener summarizes that it can be difficult to write a compelling business pitch. It might take many unsuccessful attempts before you can find one that works.

Practice, try different pitches Get feedback and try out. If you can find the perfect pitch for you then it's worth it. Bernhard Burgener
Homepage: https://www.handelsblatt.com/unternehmen/management/medien-bernhard-burgener-der-grosse-unbekannte-seite-4/3049334-4.html