Notes

Best Times to Post on Social Media in 2022
You may create post throughout the week but the weekends can be quite busy and posting during the work hours also won’t work on this platform. It is almost a ritual to get your daily dose of news in the morning. It might be because of the old habit of reading the newspaper in the morning, but the engagement with media company-related posts on LinkedIn is higher in the mornings. The best suited time slot for posting on LinkedIn for media companies is 8 am. The best suited time slot for posting on LinkedIn for B2C businesses is at 12 noon. LinkedIn has a more targeted audience and caters to a certain ‘niche’ audience as compared to the other social media platforms I am talking about in the rest of the post.
For B2B businesses the time slots that get the most engagement are – between 7 am and 8 am, at 11 am, 6 pm and 9 pm. According to the research, people tend to catch up on news and other events right when they are waking up, going to lunch, or just after they reach home. This is the best time to catch them for your posts on Facebook if you are a media company. The time slots that work best for a media company on Facebook are at 7 am, then at 11 am and finally at 6 pm. For the technology niche the best suited times are before work, after work, and the mid-afternoon. The time slots you should post on Facebook if you are from the tech industry are – 9 am, then at 3 pm, and finally at 5 pm.
An in-depth analysis of your past posts should be the initial step in determining the best time to post on social media. This would give you a point to start, and you can figure out things as you proceed with your social media journey. Analyzing your past post performance will become easier with inbuilt post insights provided by Facebook, Instagram, TikTok, etc. The audience demographic is critical, especially when it comes to deciding time zones. It's also a wise choice to research your target audience's occupations and social media usage behavior to understand when they are most likely to be active on social media.

Weekends are the least favorite days to post anything on Twitter. So it is important to schedule your posts for weekdays mostly. Consistently track and monitor your Facebook analytics to ascertain when your audience and fans are online. Once you zero down on the best times, use SociaPilot’s Facebook scheduling tool to automate your posting for the selected times. By looking at this, we can see that we get the most engagement on Sunday afternoon at 3pm and there are a few other parts of the week that get more engagement than others. social media tools management is for Twitter specifically, but you can get the exact same data for Facebook, Instagram and LinkedIn.
It’s easy to use your new knowledge of the best times to post on social media to schedule social messages right from CoSchedule that will result in the best engagement. The best days to post on LinkedIn are Tuesday through Thursday during work hours. The worst time to post content on LinkedIn is between the hours of 10 p.m.–6 a.m.

Tuesday is the best day to post on Instagram; the peak hours start from 11 A.M. The engagement rate keeps going low after that, with its lowest peak beginning at 10 P.M. Once you have done all your research, it’s time to test your data by either scheduling or publishing your posts and see if posting when you think will get you high engagement. You can also try some other ways to test content, like A/B testing, which is when you post the same content at different times to see which time gets the best engagement. The tool helps you use data to experiment, by suggesting optimal times to post that your brand hasn’t tried in the past 30 days. First, we’ll tell you how our social media team at Hootsuite found their best time to post on every social network—an audience of roughly 8 million followers.
Right in your brands page in Facebook, go toInsightsand click onReachto see the data of when your viewers are online. Well, the visual nature of Instagram is the perfect fit to showcase and sell products of almost all kinds. Thus, a huge number of brands have already built their presence and are generating sales using influencer marketing, organic efforts, and paid ads. Google My Business SchedulerSchedule images, videos, and offers on your GMB locations. You can add CTAs to inspire your audience to engage.
But Monday can have lower engagement, with people rushing to get the week started, and having less time to look at Instagram before work on a Monday. For example, you might be surprised to see 5 AM included in the above list. The reason for this is that people often check their phone for messages as soon as they wake during the working week.
Again, think back to where your audience is during these times and how your product or service would relate to them. But back to relevance, no one is shopping for shoes at 7AM when they wake up. Consumers want to get some information about what is happening in the world or market within your industry to educate themselves.
The key is to think of time as an important, but variable, factor as you continue to optimize your social media scheduling strategy. If you’re aiming to catch people during their bleary-eyed morning bed-scroll, posting at 6AM makes perfect sense. You can also choose to view your best times to post based on impressions, engagements, or link clicks .
Website: https://gtrautopost.com/