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I have my Twitter application, "TweetDeck", monitoring conversations about focus groups. Hardly a day passes by when someone doesn't Tweet that "Apple doesn't do focus groups...Steve Jobs says that people do not know the things they have showing them."
Was that 140 characters? Well, you receive the gist.
To paraphrase Lloyd Bentsen's famous line from his Vice Presidential debate with Dan Quayle, my response is "I knew Steve Jobs. I dealt with Steve Jobs, and you are clearly no Steve Jobs."
Truthfully, I done Apple years back but never got to meet Steve myself. But the obvious point here's that when you do have a one out of millions of visionary running your organization why use research? I couldn't agree more.
The problem for that other 99.9% of businesses is because they are run by mere mortals. Some are exceptionally bright and innovative, to be sure, but there aren't many Steve Jobs walking among us.
Evaluation research perth hold the capability to be transformative. They offer a unique experience: Live interaction together with your consumers, the bonding and consensus building to be while travelling using your colleagues, to be able to observe, reflect, challenge, brainstorm and evolve.
Given the surroundings, the right tools, the vocabulary to articulate difficult to express feelings and emotions - it is simply stunning the amount progress can me made from the qualitative process. I believe that groups done well is usually all that you should make decisions, conventional marketing wisdom aside. Regardless, well executed qualitative will probably be directly reflected in significantly superior quantitative scores for the feint of heart.
Read More: https://www.researchsolutions.com.au/
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