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New York Internet Marketing Agency fishbat Provides 3 Landing Page Development Tips for Lung Cancer Clinical Trials
Search engine optimization, pay-per-click advertisements, email marketing, and social media advertising are all strategies frequently employed by healthcare companies to increase the number of potential participants visiting their clinical trial webpage. For instance, if your company is implementing an SEO strategy, there’s a strong possibility you are leading website visitors to your lung cancer clinical trial landing page.

When your desired participants click on a link given to them via email or an advertisement, for example, they will be sent to a separate web page known as the landing page. Landing pages are created to persuade your visitors to take one specific action, such as signing up for your new clinical trials for lung cancer . Be reminded that landing pages that captivate your patients and motivate them to take action are essential for nurturing leads and converting them into clinical trial participants.

The emphasis, flow, and leading prospective participants in the direction you want them to go or the action you want them to take are the three pillars of effective landing page design optimization. The good news is that you don't have to be a professional landing page designer to apply these fundamentals to create engaging landing pages. In this article, fishbat provides three tips on how to design successful landing pages that will bring in new clinical trial participants for lung cancer.

1. Put in only what's really essential

Make sure your landing page is easy to navigate with clear, intuitive links and no unnecessary distractions such as pop-up advertisements. A smart landing page has everything potential participants need to know about an existing clinical trial and nothing extra beyond that. To avoid overwhelming your site visitors, remember that non small cell lung cancer stage 4 clinical trials are complicated enough on their own, so it's important to keep things simple and present just the most important details on your landing page.

The information you do include extensively should be formatted in a way that makes it simple to read; effective landing page text makes use of bullet points to outline essential topics. Think about what information is most important to display above the fold, in the first visible section of a web page, and what information may be hidden away in the footer. Also, don't be shy about adding more detailed descriptions below the fold, where they'll be out of sight since most people know they can scroll for additional details anyway.

2. Include testimonials and endorsements from credible individuals

The trust your potential participants will place on your website is directly proportional to the number of positive testimonials it features. Lung cancer patients will naturally have faith in your new lung cancer clinical trial services if they come across wonderful testimonials from existing participants. Despite the fact that this is a self-promotional approach, it will still increase the likelihood of a lead becoming a participant in your new trial. New York Internet marketing agency emphasizes that patients care about hearing how well your clinical trial services have worked for others. With this approach, you can definitely demonstrate the value you can bring to the table through your knowledge and medical research.

3. Ensure that your landing page is mobile friendly

Since mobile devices now account for approximately 30% of all web traffic, it is crucial that your clinical trial landing page is mobile-friendly. In fact, having a webpage that works well on mobile devices can increase participant conversion rates by as much as 100%. So, it is a must to ensure that your landing page is optimized for mobile devices in terms of usability, loading speed, and click-through rates. If you have problems understanding such, it’s efficient to work with a digital marketing company to aid you in adapting your landing page for mobile use.

About fishbat : fishbat is a full-service online marketing agency specializing in clinical trial advertising. The fishbat team takes a holistic business approach to their clients' digital marketing programs but understanding the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to clinical trial brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.
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