Notes

Ideal partnership between True Madrid, Sixth Streets and Legends
MADRID--(BUSINESS WIRE)--The Board of Directors of Real Madrid C. N. at its gathering yesterday ratified a good agreement with Sixth Street, an investment company with extensive expertise in sports and even infrastructure, and Tales, a premium experience company for sports activities and live location organizations, with the particular objective of elevating the Santiago Bernab�u Stadium as being a special venue and also a throughout the world benchmark for leisure time and entertainment.

Since part of the particular long-term partnership, Actual Madrid are getting around? 360m to become put in across some of the Club? s activities. By way of this alliance, 6th Street acquires the right to take part in the operation of certain new businesses of the Santiago Bernab�u Stadium for twenty yrs. In addition, Legends will contribute their experience in the operation of big stadiums, attractions plus event spaces to be able to optimize the management of the Santiago Bernab�u Stadium.

? Typically the transformation of typically the Santiago Bernab�u Stadium would have been a turning level in the history of Real Madrid. legends ceo shervin mirhashemi with 6th Street and Stories, world leaders in their respective disciplines, is going to be fundamental in offering unique experiences within a stadium where numerous events can get hosted throughout the year,? according in order to Florentino Perez, President of Real Madrid.? This agreement strengthens the Club? h goal of carrying on to significantly boost the stadium's revenues from both sports and other sorts of events.?

? Genuine Madrid? s Santiago Bernab�u is hallowed ground in the world of soccer, and we happen to be honored to end up being joining this relationship to purchase the modern, long-term strategic vision which includes guided the particular Club? s steady success over the storied history, very well said Alan Waxman, Co-Founder and BOSS of Sixth Street.? The flexible, solutions-oriented capital and extensive capabilities provided by simply our team from Sixth Street, combined with the deep expertise Tales offers in venue and sports company operations, will help Real Madrid in its mission to compete and remain an innovator in global activities for many yrs to come.?

Sixth Street, which deals with over $60 million in assets, delivers extensive investment experience of leading companies in the world of sports and inside sectors such as real estate, system, and consumer, including the San Antonio Spurs basketball team, Airbnb, and Spotify.

? We have been proud to expand our existing partnership with Real Madrid,? said Shervin Mirhashemi, CEO of Legends.? Legends? operational and even sales acumen in addition to experience, across fit day and non-match day, combined using the iconic Genuine Madrid brand and even Sixth Street? t flexible capital application is a brand-new and innovative way of modernizing the Bernab�u, one of the particular world? s finest sports, entertainment, and even cultural venues. Together with this long-term management relationship, Legends continues to grow its global impact, while investing inside regional expertise along with best-in-class brands worldwide.?

Legends was produced in 2008 simply by affiliates of the Fresh York Yankees along with the Dallas Cowboys. Sixth Street invested inside a number stake in Legends in Jan 2021. Legends supplies holistic, data led revenue solutions with regard to some worldwide? s most iconic companies and boasts a good expansive client stock portfolio in sports, leisure, live events and attractions.

About Specific Madrid

Real This town C. F. is usually a sport organization with 120 a lot of history, owned by its members. It does not take club with typically the most European Cups of both sports (13) and basketball (10) and has been recognized by FIFA as being the Best Membership of the twentieth century. Real Madrid provides millions of fans throughout all areas of the world, together with 400 million enthusiasts on great example of such, and even is for typically the third year in a row the most valuable football team in Europe in line with the European Elite 2021 report, prepared by consultancy KPMG. Real Madrid is the most valuable soccer brand in the world according to Brand name Finance to the 3 rd year in a line and achieved the highest record inside the Transparency Index regarding football clubs final season. More information about Real Madrid can be found at www.realmadrid.com, probably the most visited basketball club website inside the world regarding the fifth consecutive year, in accordance with Comscore.

About Sixth Streets

Sixth Street is definitely a global purchase firm with more than $60 billion found in assets under administration and committed capital. Sixth Street uses its long-term adaptable capital, data-enabled features, and One Staff culture to develop themes and provide alternatives to companies across all stages of growth. Founded last season, Sixth Street has more than 400 team members including over a hundred and eighty investment professionals working around the globe. For more details, visit www.sixthstreet.com, adhere to us on LinkedIn or Twitter.

About Legends

Founded in 2008, Legends will be a premium experience company with six divisions operating globally? Global Planning, International Sales, Global Partnerships, Hospitality, Global Merchandise, and Global Technology Solutions? offering customers and partners the 360-degree data plus analytics fueled service solution platform to elevate their manufacturer and execute their own vision. Currently, Legends works with estampille clients across company verticals including expert sports; collegiate; sights; entertainment; and conventions and leisure. Many of us are the industry market leaders in designing, preparing and realizing exceptional experiences in activities and entertainment. For more information, go to www.Legends.net and comply with us on Facebook, Twitter and Instagram @TheLegendsWay.

Contacts
Media:
Sixth Street
Tanker Clifford
pclifford@sixthstreet. possuindo

Stories
Stacey Sirviente
sescudero@legends. net
Website: https://twitter.com/TheLegendsWay/status/1370117671417696265