Notes

Creating a Life that Matters - Mark Thompson - Talks at Google Things To Know Before You Buy


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<h1 style="clear:both" id="content-section-0">Mark Thompson - ThinkPlace - Questions<br></h1>
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<p class="p__0">That's part buzz and part reality, and both got highlighted in last spring's newsroom-generated Development Report. The Times is proceeding the audience priority, from that newsroom to smarter use of analytics and much better harnessing of social traffic, however there's a lot more to be done. Thompson originates from broadcast, through BBC, and we understand that exec experience with video and television is one leading check-mark for EVP of Digital prospects, with top-level BBC and HBO candidates in the mix.</p>
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<p class="p__1">The Times and publishers normally have chased after video ads for several years now, and still have not found the formula. The persistent, ironic truth: DVA is still the only category of marketing - of all kinds - in which demand exceeds supply. A fall study projected a more 22 percent growth in D.V.A.</p>
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<p class="p__2">That would make D.V.A. near every one of every 5 dollars invested in digital marketing - and, along with its friend mobile, the fastest growing digital ad type. Resolving the D.V.A. puzzle has actually been evasive, though the Times has used numerous solutions. The secret: produce and/or disperse premium news and function video that will win big audiences, and do it at scalable costs.</p>
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<h1 style="clear:both" id="content-section-1">How Idea of splitting DG role mooted again - News - Broadcast can Save You Time, Stress, and Money.<br></h1>
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<p class="p__3">Meredith Kopit Levien, the Times EVP of Marketing, said this morning that 10 percent of all Times digital ad profits is now mobile. Check it Out 's an achievement, but compare that percentage to the Times' overall mobile traffic, now at about half of all traffic. For Mark Thompson, the riddle of cash is tied up with that new EVP Digital position.</p>
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<p class="p__4">Is there a future in reader earnings in Paywalls 2. 0, after business whimper of NYT Now, or not? How huge can smartphone Paid Posts become, and what other methods exist to match advertisement cash with reader mobile phone time? Cond Nast's raucous unfurling of the native banner last week triggered a big, suitable stir, for it's relatively unquestionable (we'll see how it really plays out) destruction of the editorial/ad border.</p>
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