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Long Island SEO Agency fishbat Stresses Mobile Web Design to Promote Lung Cancer Clinical Trials
Nowadays, people regularly connect with digital information through "mobile micro-moments," or the essential times when a user switches to a mobile device. Moments such as these are triggered by the user's desire to carry out a certain action, such as shopping, finding information, or going somewhere. Considering that 75% of lung cancer clinical trials miss their target number of enrolled patients because of recruiting issues, medical marketers must use every micro-moment to get their ads in front of patients' screens.

Internet marketing agency to say that Google was right on target when it first foresaw the rise of smartphones. And so, it's no secret that Google has been fine-tuning its algorithm and website to attract more mobile users since 2014. Even search engine algorithms now give a lot of weight to how mobile-friendly a site is, especially when it comes to ranking on the first page. Through years of experience in digital marketing, an internet marketing agency observed that most Google searches now begin on a mobile device, and the first page results reflect that.

Clinical trials that are trying to find new participants, especially those disease-specific ones like non-small non small cell lung cancer stage 4 clinical trials , should keep this in mind when developing their digital advertising campaigns. Always be reminded that an effective landing page must not only load and show quickly on mobile devices but must also provide an entirely seamless experience for consumers regardless of their device of choice.

Long Island SEO agency reminded healthcare marketer how crucial it is to consider the overall user experience, not just page speed, when designing a mobile site. Take into account that bounce rates are still higher on mobile than on desktop. Don't worry though, because Google's mobile search optimization will pay off for all the work you put into designing your mobile website. For this reason, making your website's design responsive to mobile devices and optimizing it for search engines is a two-pronged approach to attracting more visitors.

As from this, patient location plays a far larger role now in mobile search and advertising than it did before ever since GPS was included into nearly all cellphones. While advances in telemedicine hint to studies being conducted remotely in the future, for the time being, it is critical that clinical trials enroll patients who live within a reasonable distance of the study site.

It's a good thing that mobile advertising have a wide range of geo-targeting options available. When it comes to advertising, for example, healthcare marketers have the ability to limit the visibility of their promotions and sponsored search results to only certain locations. With this, clinical trial information may now be sent to the correct patients, in the right location, and at a time that's convenient for both participants and researchers. More than ever before, a mobile-friendly web design approach to patient recruitment is critical. Now is the perfect opportunity for clinical trials that haven't invested in mobile advertising to do so.


About fishbat: fishbat is a full-service email marketing agency that takes a holistic business approach to their clients’ digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs—all custom calibrated for both B2B and B2C businesses.
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