Notes

How much should a small business spend on SEO?
Average Cost of SEO for Small Business
According to a survey of 1,200 business owners and over 350 agencies, freelancers, and consultants, the average cost of SEO for Small Business is $501-$1,000 per month globally. The average cost of SEO for small businesses in the United States is $2,501 to $5,000 per month.

Keep in mind that you get what you pay for when purchasing SEO. Many companies do not do great work and even take advantage of you. This is shown in the survey of 1,200 business owners. The number 1 reason that businesses switch from their current SEO provider is dissatisfaction with business results and outcomes.

There are two main reasons why businesses have poor outcomes with SEO agencies. Best Digital Marketing Agency in india cite a lack of education and resources as the top reasons they were dissatisfied with the business results and outcomes when hiring an SEO agency.



This means that in order for you, as a business owner, to have a wonderful experience with an SEO agency. You need to hire an SEO agency that transparently educates you on the process and invest more resources into SEO. Companies that spend over $500 per month are typically extremely satisfied with the quality of their SEO services.

We understand why hiring an SEO agency, or freelancer is challenging when you do not understand the ROI to justify the amount of resources to allocate to your SEO strategy. This is why we put together this article to educate small businesses on the average cost of SEO for small business and how you could justify investing resources in SEO to generate the greatest ROI out of any of your current marketing channels.

A survey of 500 marketing professionals in charge of the marketing budget at small businesses found that less than half of small businesses have $0 allocated to SEO. The small businesses investing in SEO services are only investing a measly $500 to $1,000 per month.

When you pay for SEO, you get what you pay for, and when you do not invest in SEO, you lose market share to your competition. We understand why small businesses do not invest in SEO. Many marketing professionals and small business owners are far too busy to educate themselves on something as complicated as SEO.

Many assume that SEO works like paid advertising and expect an immediate return on investment for every dollar they invest. In reality, SEO is a long-term strategy that takes consistent work over 6 to 12 months to see a significant return on investment. Changing directions or stopping the SEO campaign early could result in your small business never getting the results you need in SEO.



Many small business owners are focused on running their business and spend little to no time learning how marketing works. Most businesses are focused on operations creating step by step systems to get from point A to point B. Assuming that SEO marketing works the same as running a business, many small businesses fall into the trap of $99 to get page 1 rankings that SEO scam artists advertise.

SEO is not a commodity, and treating it like one will result in your small business being scammed. For these reasons, SEO is not worth it for business owners that are not interested in investing the resources and time to receive a significant return on investment from SEO.

This does not mean you need to invest the time to learn SEO yourself.

Still, you should be investing time to educate yourself on SEO, so you do not get taken advantage of by SEO scam artists. More so, you will have realistic expectations on how much time and resources to invest in SEO.

The cost of cheap SEO is much higher than any cost you could spend on doing SEO the right way. For SEO agencies and freelancers to deliver work at cheaper rates, they have to cut corners. This results in these SEO agencies and freelancers doing black hat SEO, violating Google’s SEO guidelines.

Once Google finds out your website violated its guidelines, it will be permanently removed from Google. This means that all of the money you invested in SEO for your business is useless. When Google hands down a penalty, this could end your business permanently.

Avoid business ending decisions by educating yourself on SEO and setting an SEO budget that delivers a strong return on investment over time.


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