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Instagram Marketing: A Preface
When Instagram first popped on top of the scene back 2010, it turned out as with all other social platform: stuffed with selfies, pets, and photographs of food.
Fast-forward to 2022 and Instagram’s transformation from the simple photo sharing app to some full-on marketing channel is almost complete.
Just look at some of the platform’s newest features! Over the last year alone, Instagram has released lots of new tool for businesses, including advanced analytics, shoppable Instagram posts, and new solutions to drive traffic from Instagram Stories, as well as the new standalone video platform, IGTV.
Whether you be employed in ecommerce, education, or media and publishing, it's good to create a name on Instagram. But if you actually want to succeed, you must know the woking platform (along with your audience) inside and out, including which kind of content resonates most, developing an Instagram Stories strategy, and ways to track your metrics and KPIs.
Why Instagram Marketing is vital to Ecommerce Success
We all know how great Instagram is for sharing pics and vids with your family and friends, but it’s also an unbelievable channel for ecommerce marketing. But why?
Well, an obvious reason is Instagram’s format. Because of this visual nature, Instagram holds massive opportunities for ecommerce businesses looking to showcase their items. Whether through regular photos, videos, or Instagram Stories, countless businesses discovered that constructing a visual presence on Instagram can hugely compliment their ecommerce marketing.
There’s the fact that Instagram users tend to be engaged as opposed to average social media marketing user. And while trends do manage to demonstrate that Instagram engagement is dropping, the platform remains to be producing higher engagement rates for businesses in comparison with both Facebook and twitter.
But Instagram users are more than merely engaged - they’re also commonly online shoppers. In accordance with legally to have, 72% of Instagram users report buying decision after looking at something on Instagram, most abundant in popular categories being clothing, makeup, shoes, and jewellery.
This shopping mindset makes Instagram users the ideal audience because they’re high-intent and quick to transform.
One more reason Instagram is so perfect for ecommerce is because of the working platform itself. Instagram has introduced a bunch of new business-facing tools - and there’s definitely more to come! Whether through links in Instagram Stories or shoppable Instagram posts, soon enough a number of online shopping experiences begins (and end) on Instagram.
All this said, it would be a blunder to think that simply because you don’t sell ecommerce products your business doesn’t belong on Instagram! Beyond its power to move products, Instagram can be an amazing place for businesses to construct brand awareness and correct with new audiences (and customers).
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