Notes

Useful Details About Instagram Marketing



Instagram Marketing: A Preface
When Instagram first popped on top of the scene in 2010, it absolutely was as with all other social platform: filled with selfies, pets, pictures of food.





Fast-forward to 2022 and Instagram’s transformation from the simple photo sharing app into a full-on marketing channel is nearly complete.

Just take a look at many of the platform’s newest features! In the last year alone, Instagram has released a large number of new tool for businesses, including advanced analytics, shoppable Instagram posts, and new methods to drive traffic from Instagram Stories, as well as the new standalone video platform, IGTV.

Whether you work in ecommerce, education, or media and publishing, its smart to develop a presence on Instagram. However if you really need to succeed, you must know the working platform (and your audience) in and out, including which kind of content resonates most, building an Instagram Stories strategy, and ways to track your metrics and KPIs.

Why Instagram Marketing is Key to Ecommerce Success
Everyone knows how great Instagram is for sharing pics and vids with our friends, but it’s also an amazing channel for ecommerce marketing. Why?

Well, an evident reason is Instagram’s format. Because of this visual nature, Instagram holds massive opportunities for ecommerce businesses trying to showcase their products. Whether through regular photos, videos, or Instagram Stories, millions of businesses have discovered that building a visual presence on Instagram can hugely compliment their ecommerce marketing.

There’s and also the proven fact that Instagram users tend to be more engaged than the average social networking user. And while trends do seem to show Instagram engagement is dropping, the woking platform is still producing higher engagement rates for businesses in comparison to both Facebook and twitter.

But Instagram users will be more than merely engaged - they’re also commonly internet buyers. Based on majority of folks, 72% of Instagram users report making an acquisition decision after looking at something on Instagram, with the most popular categories being clothing, makeup, shoes, and jewelry.

This shopping mindset makes Instagram users the perfect audience because they’re high-intent and quick to convert.

One more reason Instagram is indeed great for ecommerce is related to system itself. Instagram recently introduced a huge amount of new business-facing tools - and there’s definitely more into the future! Whether through links in Instagram Stories or shoppable Instagram posts, in time a number of our online shopping experiences will start (and end) on Instagram.

Doing this said, it might be an error to consentrate which simply because you don’t sell ecommerce products your business doesn’t belong on Instagram! Beyond its unique ability to move products, Instagram is additionally an unbelievable area for businesses to build brand awareness and connect with new audiences (and customers).


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