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Instagram Marketing: A Preface
When Instagram first popped on the scene last 2010, it turned out as with all other social platform: filled with selfies, pets, photos of food.
Fast-forward to 2022 and Instagram’s transformation from a simple photo sharing app to a full-on marketing channel is virtually complete.
Just examine a few of the platform’s newest features! Over the last year alone, Instagram has released a large number of new tool for businesses, including advanced analytics, shoppable Instagram posts, and new solutions to bring customers from Instagram Stories, and also the new standalone video platform, IGTV.
Whether you are employed in ecommerce, education, or media and publishing, it can be profitable to develop a name on Instagram. Though if you genuinely wish to prosper, you have to know the platform (plus your audience) inside and out, including which kind of content resonates most, building an Instagram Stories strategy, and the way to track your metrics and KPIs.
Why Instagram Marketing is the vital thing to Ecommerce Success
Everyone knows how great Instagram is good for sharing pics and vids with our relatives and buddies, but it’s also an unbelievable channel for ecommerce marketing. But why?
Well, an understandable reason is Instagram’s format. For that reason visual nature, Instagram holds massive opportunities for ecommerce businesses seeking to showcase their goods. Whether through regular photos, videos, or Instagram Stories, millions of businesses learned that developing a visual presence on Instagram can hugely compliment their ecommerce marketing.
There’s and also the undeniable fact that Instagram users tend to be more engaged than the average social media user. Although trends do appear to show that Instagram engagement is dropping, system is still producing higher engagement rates for businesses compared to both Twitter.
But Instagram users will be more than engaged - they’re also commonly internet buyers. Based on a recent study, 72% of Instagram users report making an acquisition decision after looking at something on Instagram, with popular categories being clothing, makeup, shoes, and jewellery.
This shopping mindset makes Instagram users the right audience because they’re high-intent and quick to transform.
One more reason Instagram can be so ideal for ecommerce is due to system itself. Instagram has introduced a bunch of new business-facing tools - and there’s definitely more to come! Whether through links in Instagram Stories or shoppable Instagram posts, soon enough quite a few online shopping experiences will begin (and end) on Instagram.
All this said, it would be an oversight to consider which simply since you don’t sell ecommerce products your business doesn’t belong on Instagram! Beyond its unique capacity to move products, Instagram is also an incredible area for businesses to develop brand awareness and fasten with new audiences (and potential customers).
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