Notes

Developing Your Podcast Brand
Building your brand might sound to you just like a phrase of which belongs in some sort of corporate boardroom and doesn't connect with the podcast. This could not necessarily be further by the reality. As substantially as you might feel as if a small independent podcast founder, the truth remains of which there as a way to build your podcast audience you are planning to have in order to market your podcast.

Part of that advertising scheme should contain building your web manufacturer and figuring out exactly how to market this.

For anyone who is like us then you were born, tragically, without a single marketing bone in your human body. So here are definitely the basics of developing your own brand for your podcast.

Podcast Name

This may arrive easily for many of you, typically the name of the podcast may have been the very first thing that will you created when you decided to perform a podcast. If you haven't selected a podcast name yet, here are usually a few tips to consider.

Your own podcast name should tie into your own podcast topic for some reason. If you will be podcasting about making quilts it makes no impression to call your own podcast the SuperNova Podcast. That may sound like practical to some involving you, but We have seen a few crazy podcast names out there.

Avoid make your podcast title something hidden you will appreciate yet others will get confusing. You need a label that is quickly identifiable and relatable for your podcast audience so of which they will bear in mind you. Sometimes you may make a gamble in addition to give your podcast a bizarre brand and hope to be memorable because the title is so diverse, this is a big gamble in addition to sometimes you have to know when in order to fold 'em.

If you plan on possessing a website, and I suggest you do, then a person should bring your current website into account just as well. If you are going to register your individual domain to your web site then you may desire to pick some sort of name for your podcast for which the web page domain is nonetheless available. If your own podcast is titled The SuperNova Podcast but that domain name is already used and so an individual register AstronomyCast. possuindo you are heading to confuse the audience and presently there will be a new disconnect there. It would be a much better option just to rename your podcast AstronomyCast.

Tagline

Having a tagline is optional, there are a lot of successful podcasts that no longer have a certain tagline but sometimes they are nice if rounding out the brand. Sometimes taglines can be employed to elaborate about a new podcast title that will you had to shorten because that was too much time.

Call your podcast AstronomyCast, and have your own tagline be -- SuperNovas, Black Gaps and More...

Shade Scheme

I can't stress enough exactly how important the coloring scheme for the podcast is. That will translate for all the models to all involving the marketing an individual do. If a person rush to produce a decision about color and next you change the mind later on, it is going to make regarding a lot involving work as you include to go returning and re-design your own website, logos, business cards, everything more. Should you aren't shade coordinated, surf the web and examine out web sites an individual frequent. See precisely what kind of shade schemes these are using and try to to have idea regarding what works and exactly what doesn't work regarding you, then change that into just what you think matches your podcast. In addition pay attention in order to what colors people use for backgrounds text etc . For a lot involving people possessing a dark background and white colored text is difficult to read, look with regard to trends like that and stay away by them if at all possible.

Make certain you have spent enough time selecting a shade scheme that you are going to be happy with it for the very long haul. Merely were to change the shade scheme on our site without any kind of warning, a lot of people which frequent the site daily would wonder if they will had landed around the wrong site, mainly because of the drastic difference in appearance. You in no way wish to confuse or perhaps surprise your market like that.

I chat about color schemes the lot because this kind of was one involving the areas that I failed in miserably when I started my first podcast. That podcast travelled through at least 4 different colour schemes and site re-designs before My partner and i finally found 1 that I enjoyed. Every time My partner and i changed the design and style, my website visitors in order to a dip also it took an although to bring those people back in. If I had just invested more time within the preparation associated with my brand and even website I wouldn't have had to be able to work so hard to rebuild the audience that My partner and i had lost.

Company logo

The logo is important due to the fact it will most likely occasions be your Character as well. This will be your image in typically the iTunes directory, may be displayed about your website, about business cards, almost everywhere. Or else a graphical artist I suggest finding someone to generate a logo for you. This needs to be able to look professional, a new logo that seems homemade will not really give the first impression that you desire for your podcast. You are planning to want one particular that looks a new little more finished.

If you can easily afford to employ an individual to do this particular for yourself, there are usually a number involving agencies that perform logo design. Should you be on a tightly held podcasting budget and then I would recommend one of two options:

� Inquire a buddy who will be a graphic designer to do the style for you

� Go to your local college and article an ad inside the art office asking for aid for any minimal charge. Art students are usually often researching to increase their portfolio. Offer to link to your site to their website if they have one and mention them in the podcast.

Website

Inside regards to your own brand, think involving your website as the particular face of your respective podcast. This is just what listeners will see on an everyday basis that pertains to your podcast. Once again, devote some time considering what impression you need to give with your website and then plan your content consequently.

Podcast Description

A person should develop a brief description intended for your podcast, capture for 160 characters or less. This description will be used in numerous spots, on your internet site, in iTunes, you will probably use this explanation when submitting the podcast to sites for listing. Keeping your podcast description to 160 figures or less can also ensure well-defined looking search engine results any time people find your own page in the particular search engines engines love Google, Yahoo plus Bing.

Sign out of

Another optional element of your manufacturer is your signal off for your current podcast; a speedy farewell that you just state at the end of every podcast episode that signals the end of the show. It should be short, catchy and memorable. Having a clever signal off leaves the audience with a familiar phrase (branding element) that these people can associate with your podcast.

Some of the very best broadcasters in multimedia experienced their signature bank sign off, this specific is no chance, and here are usually a few examples of some of typically the more famous kinds.

"And which is method it is" - Walter Cronkite

"Good night and good luck" - Edward cullen R. Murrow

"Good day and might the good news always be yours" - Nos Nessman from WKRP for yourself old-schoolers

While you create your company you are setting up a platform that will allow you to end up being successful with not necessarily just your podcast; but your website as well. A podcast that is has an established is simpler to market and has better potential with regard to making money as being a podcaster. It is the brand your own audience remembers, the particular brand that the audience can identify with that could obtain the most achievement. So spend a few time planning, idea and building your brand.


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