Notes

Conversational Marketing
Best Practices for Conversational Marketing

Businesses are increasingly embracing conversational marketing tools, and the CX Trends Report from Zendesk shows that more than 50% of companies plan to add a new customer support channel by 2021. These channels include SMS/texting, apps like WhatsApp, and embedded messaging. No other communication method surpassed 35 percent. Businesses that invest in messaging will reap the benefits of superior CX. They are more likely to achieve the fastest resolution times and highest satisfaction scores.
Chatbots

You can use chatbots in conversational marketing to qualify leads and generate new business leads. These leads can be nurtured and turn into buyers quickly. However, before you can start using conversational marketing with bots, you must learn how to craft conversations that sound more human and add compassion and empathy. Here are some best practices for conversational marketing with chatbots. Let's dive in. Learn about the benefits of conversational marketing.

The modern consumer no longer has a 9-to-5 schedule. They want to interact with a company when they need something. By incorporating chatbots into the conversation, organizations can provide quick solutions to customer problems while gaining valuable consumer insight. The technology can also be used to handle customer complaints. The future of conversational marketing is bright. Chatbots are transforming how consumers interact with brands. If you've never experimented with chatbots for your business, don't be afraid to get started.

Many websites today have automated chatbots powered by artificial intelligence. The benefits of these technologies are largely defined by the type of software a company uses. From simple application to complex programs, chatterbots are transforming the face of conversational marketing. They act as a virtual assistant to help consumers with their queries, offering personalized solutions and suggestions. In general, there are two types of chatterbots - large companies and small businesses.

Companies can use conversational marketing to understand prospects and build a positive brand image. They can drive quality insights such as product expectations, customer service requests, and product reviews, which can be used to formulate relevant strategies and resolve customer issues. For example, if a person comments on a website that doesn't provide an answer to a question, a chatbot can answer that question and give them the information they need to make their decision.
Intercom

Intercom has a plethora of features that are ideal for any type of business looking to improve customer relationships and boost conversions. The conversational marketing platform supports email marketing, chatbots, and live chat, and has four basic plans. Its Start and Grow plans come with a discounted year-long program for startups. There is no free trial plan, but prospective customers can try the Intercom Start and Grow plans for 14 days.

Zendesk's knowledge base is easy to navigate and has a list of frequently asked questions. Intercom's knowledge base, on the other hand, is organized into 20 distinct topics with dozens of articles. Although it lacks many features of Zendesk, it is easier to integrate with other tools, like Zapier. It's easy to find the answers you need, but Zendesk's default interface looks outdated.

Messages can be sent in any format, including email, chat, and mobile. Intercom also supports multi-channel message sequences, which can be sent to abandoned shopping carts and publications. They can be sent once or periodically or to specific segments of your customer base. Intercom has twelve pre-built templates to help you get started. It also supports chatbots and Product Tours. This makes it easier to create personalized messages that address your customers' needs and expectations.

Intercom is easy to use and manage as an admin. Queue management is simple, and you can assign different SLAs to different queues. This feature is great for those who want to customize the interface to their liking. A live chat widget, for instance, is sleek and modern, loaded with advanced features and highly customizable. Using this tool is a great way to enhance customer experiences and boost conversions. This conversational marketing tool has many benefits, so don't hesitate to give it a try.
Drift

Drift.com is a conversational marketing and sales technology company based in Boston, USA. It uses a technology platform called Conversational Agent to let you and your customers converse in real-time. This platform is built for businesses of all sizes, from small companies to enterprise enterprises, and has thousands of customers. Founded in 2009, the company has become a leading player in the conversational marketing world. Here's why they're so successful:

Drift works with marketing automation platforms like Salesforce and HubSpot to integrate into conversational marketing and email campaigns. By connecting these systems, you can use the Conversational Agent to answer questions for potential customers. In addition to interacting with customers, Drift helps you engage your customers by answering questions and contributing thought leadership to your industry. Here's a quick rundown of how Drift can improve your marketing. And the best part? It's free!

With Drift, businesses are able to connect with the best leads in real time. It replaces traditional marketing and sales platforms. And while it has many benefits, some customers have criticized its rigid onboarding process and experience with mobile interface glitches after business hours. Despite these issues, Drift remains a high-end tool and has plenty of operators. But, it's important to remember that customers aren't always interested in chatbots. You're looking to engage with customers and not just collect their email addresses.

Drift has a free version of its software, but its pricing scales depending on the features you need. Premium accounts start at $1500 and include full marketing integrations. To add calendar and chat seats, you can spend an extra $40 per month. Some similar chatbot solutions include HelpCrunch, ManyChat, and Chatterbot. Drift is the market leader, but there are other smaller chatbot companies as well. They might not be equipped to handle the needs of large enterprises.
Personalization

As conversational marketing continues to gain popularity, one of the best ways to get more personal with your audience is to use conversational platforms. Not only does this increase customer satisfaction, but it can also improve lead nurturing and conversions. Currently, only six percent of marketers use social data to personalize their content. However, you can use behavioral data to customize your content and make your messages more relevant to your audience. The benefits of personalization are numerous, and they can help you stand out from your competitors.

The most popular forms of conversational marketing are live chat messaging, emailing, and telephone calls. Live chat messaging is the most widely used conversational marketing strategy today. However, emailing and phone calls still play a key role in conversational marketing. As more companies use social media for communication, chatbot technology is growing in popularity. As the natural language capabilities of chatbots grow, so too do intuitive communication integrations. Aside from making communication with your customers more personalized, conversational marketing apps can also streamline the process.

With the help of chatbots, brands can meet customer needs twenty-four hours a day, seven days a week. With this technology, brands can customize offers and content to match the preferences of each individual customer. Conversational marketing is the next evolution of direct marketing and helps to drive higher engagement with consumers. Personalization in conversational marketing can eliminate the common problems associated with one-to-many advertising, low conversion rates, and one-to-many approach. Despite the benefits of conversational marketing, over 60% of marketers find it difficult to implement.

The key to effective conversational marketing is knowing the exact needs of your customer. When the right content is tailored to them, they are more likely to respond positively. The key to effective conversational marketing is to think several moves ahead. When using personalization, remember that a good customer experience is not just targeted content. It must also be able to anticipate their needs six months in advance. For example, a modern consumer doesn't want to be left in the dark or waiting for a reply to a simple question.
Omnichannel

The ability to reach a consumer through various channels with the same message is critical for omnichannel conversational marketing success. Customers need guidance on a variety of topics, and omnichannel conversational marketing can offer this. It is not necessary to offer every channel for communication, though. The ability to provide information in the context of a consumer's preferences and intent is an important aspect of this strategy. For instance, by offering relevant content and ensuring that consumers can find the right information on any subject, omnichannel conversational marketing can help a brand connect with its consumers on a more personal level.

As with all forms of digital communication, marketers need to capture a variety of metrics to assess the efficacy of their marketing strategies. By measuring the success of their campaigns, they can develop actionable insights and report on their omnichannel strategy. According to Allie Donovan, Director of Email & Retention Marketing at Brooklinen, effective omnichannel marketing strategies include customer retention. Besides capturing data, marketers need to know which marketing channels their consumers prefer and how they use those channels.

The Omnichannel Widget is a social platform that connects brands and customers. It helps to aggregate messages from various channels so that they can respond instantly. The app supports messaging services such as SMS, LINE, and WeChat. Upon identifying qualified leads, the Widget passes on the conversation to a customer-facing rep. These conversations are essential for building a long-lasting relationship. It's easy to track customer sentiment and identify a potential customer through omnichannel conversational marketing, and the benefits are great.

The omnichannel chatbot will be able to handle multiple channels and remember customer information, while responding instantly 24 hours a day. Additionally, it will be able to collect customer data and represent it in an integrated CRM. Through comprehensive connectivity of channels, the omnichannel chatbot will be able to detect new patterns and connections. Besides omnichannel conversational marketing, AI-powered bots will be an important part of the full-funnel marketing strategy.
Website: https://www.lightraysolutions.com/what-is-conversational-marketing/