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Mojang's breakout smash Minecraft came in second place on a Google-issued list of the top YouTube search queries of 2014. It was ranked immediately ahead of "music" in terms of the frequency of searches.
According to Google, "Minecraft" was searched more often on YouTube in 2014 than "movies". Gaming star PewDiePie also ranked among YouTube's top searches in 2014, lagging queries for Disney's Frozen and for the artists Drake and Beyonce.
Google reports that user searches and engagement for gaming-related content are on the rise, even though many surveyed users don't really identify as gamers. YouTube videos in the "Gaming” category were in the Top 10 most popular list of Google Search on 25 different days in October 2014.
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"A Google Consumer Survey fielded in October 2014 of people who reported watching gaming videos on YouTube found that only a small portion of this group (37%) considers themselves 'gamers"" the report says. "When asked about their reasons for watching gaming videos, viewers indicated 'entertainment' and "humor frequently, but also were asked about 'learning new strategies' or 'game tips.'"
The report continues: "We also wanted to find out why they watch videos by creators like PewDiePie and SkyDoesMinecraft. Quite a few fans answered, 'Because they're hilarious! Some even compared these videos to stand-up comedy. One of the new gaming creators summarised his interest with the following analogy: "You don't need to play soccer to be a fan of TV."
[Image: Google]
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