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Mojang's putting its blocky foot down in the realm of brands and Minecraft. In an open letter to the community on its site, Owen Hill, the company's director of creative communications, laid out new guidelines specifically directed towards ad agencies, businesses, and any other non-gamer entities that want to profit from Minecraft's massive user community.
To get an idea of how large the base of users is, take a look at the fact that in 2014, creator Markus "Notch" Persson revealed that the PC version had over 100 million registered users. It is understandable that brands would be tempted to market their products to a large number of users. But no more -- as per the new building promotion guidelines it's no longer legal to build servers or maps to "promote non-related products in playable form." What do you mean by that? You can now put an end to awkward promotions such as CaptainSparklez's gigantic-sized, working cellphone or Disney's commissioning maps for Tomorrowland to promote the film. Minecraft java Mojang will allow you to do these things at your own pace and budget if you're a huge fan.
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