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Are energy drinks relevant to you? If yes, which ones do you drink, when, where and what for?
If not, why do you think that is? What do you do instead when you want to sustain or increase your energy levels?
2. What do you think about Red Bull and the other leading energy brands in your country?
How engaging do you feel they are as brands, and why?
How relevant do these brands feel to you personally?
3. If you were launching a new high caffeine energy drink brand tomorrow and you wanted to differentiate it from Red Bull, Monster, Burn and the rest, what would you do?
Is there a particular group of people you would try to appeal to, who maybe aren’t so into those other brands?
What would your brand stand for and do differently?
What kind of style would your new brand have, in terms of visual identity and marketing activity? – Please create a little moodboard for your brand by sharing some images/photos for inspiration, and give us a little commentary on it so we fully understand your creative direction!
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