Notes

8 TIPS FOR AN EFFECTIVE WEB DESIGN
Designing a modern and professional website is the goal of the communication designer.

A website that produces results is the result of careful planning. There are basic web design concepts to keep in mind when designing an effective and pleasant website.

Web design aims to improve the user experience by making navigation more interactive and intuitive. The designer must, therefore, pay attention to the needs in terms of user experience; creativity must not jeopardize the impact on the site's usability.

Designing an effective website means working taking into consideration the message you want to communicate and to whom it is addressed; it is necessary that all the elements from the colors, to the fonts to the graphic styles are in line with these aspects.

There are no magic tricks to creating an effective and interesting website, however there are tricks that can help.

Let's see together 8 tips to create an engaging, easy to use, engaging and effective website.


1 OBJECTIVE

The first step in the creation of an effective website is the definition of the objectives behind its construction.

An effective web design caters to the needs of users, entertainment, interaction, research for a particular product or business.

The website must have a clear purpose behind it to meet the specific needs of users.

2 COMPETITION AND TARGET

The online market offers great opportunities but at the same time it is extremely complex and multifaceted, characterized by incessant competition.

Precisely for this reason it is necessary to know the competitors, study their strengths and weaknesses to understand what are the elements that work and those that can be improved.

For the construction of an effective website it is essential to define the target audience that the site wants to reach in order to develop a tool that is in line with the needs and requirements of the typical customer.

3 LOGO


The logo is the first distinctive feature of each brand. Few strokes and colors convey an idea to those who visit the pages.

It is essential to be original, but without losing sight of the context. The design of the entire web page should communicate with the logo.

For more information on creating an effective logo visit our previous article "How to create an effective logo".

4 CHARACTERS

The key word is simplicity. A simple, clean and clear site, a linear layout make navigation clearer and more fluid.

Fonts play a very important role in the effectiveness of the website; they give personality and prominence to communication, however not all fonts are easily readable on all operating systems.

The use of universally supported and easy to read standard fonts is therefore recommended.

An important consideration to keep in mind when designing the site is to make limited use of different fonts; too many fonts give the site an impression of disorder that must be avoided.

5 COLOR

A website must be easy to read and pleasant, so care must be taken when processing colors.

A well thought-out color palette can go a long way in improving the user's experience of using the website.

The design of the site does not have to appear chaotic and for this reason it is necessary to dose the visual stimuli.

In the use of colors it is important to pay attention to the symbolism, a wrong color can have a wrong connotation in the mind of the users.

Do not underestimate the importance of white space, effective in giving the site a modern and tidy look.

6 IMAGES AND VIDEOS

An image says more than a thousand words… This is why the choice of images becomes fundamental in the construction of a website.

The images (which must be of quality and beautiful) and videos help the site to stand out and not go unnoticed.

The choice of images must be relevant to the content and illustrate it clearly and effectively.

7 MOBILE ORIENTED

Today more and more the interaction of the web user has gone from a click to a tap.

The horizontal navigation of the website is giving way to the vertical one due to the increasing use of smartphones.

Access to the website takes place with different devices and, therefore, screens of different sizes. Adopting a responsive design model (which creates an intelligent, flexible and automatically adaptable website to the various platforms) has therefore become an imperative; a new design method that relates the site to the device that displays it.

8 CONTENTS

The contents are the main part of a site that must be designed to manage them and make them find quickly and clearly.

The content of the site must be well done, useful, easy to read, original and constantly updated.

The formatting of the text plays a very important role because it helps to facilitate reading. It is important to break down the text into short paragraphs, organize it in a clear and linear way through titles and subtitles that help the user to identify the topic sought.

The design of a website is a multifaceted and complex activity that must take into account multiple rules and precautions. Behind building a website there are principles and techniques necessary to know.


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