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How to Use LinkedIn Advertising to Drive Traffic to Your Website
It is crucial to choose the right audience when using LinkedIn advertising. You can target millennials and recent college graduates. However, you must limit your targeting on two to three facets. LinkedIn's ad tool lets you to view a suggested range and estimate the reach. LinkedIn offers four advertising formats that include text ads, swipeable cards carousel ads, text ads and messages ads.

Ad Relevance Score

The relevancy score of your LinkedIn advertising campaign plays a crucial aspect in the effectiveness of your ad. The score is calculated after 48 hours of running ads and is a measure of the degree of relevance your ads have to your intended audience. It is calculated using historical data about ad performance, CTR and overall landing page experience.

A higher relevance score will lower your ad's price. A high relevance score can increase the visibility of your advertisement and increase the likelihood of being seen by the correct people. The LinkedIn auction room is a place to reward ad relevance, and a higher relevance score means less cost. Based on your budget, you can select from CPC (cost per click), CPC (cost per thousand impressions) as well as CPM (cost per 1000 impressions) bids. CPC is the most commonly used option for online ads. CPM is an inexpensive advertising method and is the best option for driving awareness.

Audience templates

If you want to optimize your LinkedIn advertising campaign, one great way to do so is to create and use templates for your audience. Audience templates are groups of people that are similar to your intended audience. These groups are also called lookalike audiences. You can then use these groups in your ads to reach out to new people.

When creating audience templates, ensure that you choose your audience by their professional information. LinkedIn boasts 700 million active users and conversion rates that are three times higher than other advertising networks. Your ad will be seen by a wider audience than you could have imagined.

Carousel ads

LinkedIn has launched LinkedIn Carousel ads which is a new ad format that increases conversions by 30% for B2B firms. These ads are visually appealing and include attention-grabbing images. Instead of using stock images, opt for images that reflect your company's culture or message.

The first step is to know your audience before creating a LinkedIn Carousel ad. You must know their preferences and requirements. Once data analyst jobs have this information, you are able to create advertisements based on their preferences. Be aware that ads must be approved before they are served.

Advertisement messages

You're not the only one confused about how to design a LinkedIn message advertisement. There are numerous ways to increase the quality of your message ads by using LinkedIn's promoted content service. Promoted content is a great way to target leads within your ideal customer profile. This tool can prove to be a great resource for B2B sellers to reach targeted customers.

First, you must choose the goal of the campaign. You have a variety of pre-defined objectives you can select from, for example, website visits, lead generation and conversions. You can also include an Lead Gen form to collect data from your audience.

Follower ads

LinkedIn allows companies to make follower ads that allow them to gain new followers. These ads are similar to content posts, but have an added benefit of highlighting specific events or products. With these ads, you can drive visitors to your site and attract top talent. You need to be sure to select the appropriate advertisement format and make sure that it catches interest of your intended audience.

Understanding how LinkedIn works is key in maximizing the effectiveness of your follower advertising. LinkedIn provides a range of tracking tools that allow you to evaluate the effectiveness of your campaigns. One of these tools is known as Conversion Tracking.
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