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How To Optimize For Google Local
Local search engine optimization, also known as local SEO, is similar to organic SEO in that it also is an ongoing process affecting the rankings of a site or a particular web page within the pages of a search engine called the "organic results" many times referred to as "free", "paid", or "organic". With organic search results, a site or a particular web page is ranked higher for the specific keyword(s) used in generating the query. Organic search results are more favored by the search engines and generally receive a higher ranking from users than paid results. Organic search results also provide webmasters with a way to directly target their own keywords and key phrases which can prove to be very beneficial to the webmaster's business.

Local SEO is a continuous and ongoing process and should be approached like any other marketing endeavor. To increase your rankings with Google, you must keep up with what the search results page and Google itself are asking for from your site or page. Keep in mind that if you submit content on your site, the content needs to be rich in relevant keywords and keyword phrases so that readers who type the searched word or phrase in the Google or Yahoo search box will actually see your site or page. Keywords or phrases need to be in context within the text on your site, within links on your site, in the titles of your site pages, in the URLs, in the meta tags, and in your HTML or XML sitemap. Don't forget to read later about optimizing your site with Google local.

Another technique used in local SEO is to use geo-targeting, which is the use of special geo modifiers, such as - needle, - narrow, etc., to improve or increase rankings. A geo-modifier, such as - needle, is a keyword or phrase that has been associated with a city. Geo-targeting helps users searching for products or services that are near the searchers' locations, but may not be familiar with the location-based search queries. It's an intuitive concept. If someone searching for a pizza near my home likes a city called Springfield, and he also likes the fact that it's served by a local franchise, then the search would be more likely to return a local business than if he were searching for a pizza franchise in Columbus, OH, which is about two hours away.

As you can see from above, both traditional SEO methods and geo-targeting are useful in increasing listings with Google local listings. However, these techniques only work so well. The best way to achieve a higher listing position with Google local listings is to target the appropriate audience for your business using proper SEO. In short, there are 2 ways to go about doing this: SEO that is organic, and SEO that is paid. Organic SEO is the traditional way of driving visitors to your site by optimizing your content, your site's Meta tags, and your site's HTML or XML sitemap.

Organic SEO is what most Internet marketers do. It is what most Internet marketing professionals teach their clientele. This method works very well when your site is new and doesn't have many Google Local SEO competition. Organic SEO relies on proper placement of keywords within your content and meta-tags and on-site elements such as the location pick icon and maps. These tactics work especially well when your page ranks for specific search queries within Google's local area, or when your page is located at a higher ranking than other pages within Google's local rankings. With this strategy, you are assured of increased visibility within Google's Google local search results.

Paid SEO includes certain techniques like geo targeting, which targets keywords based on their highest search position, and includes Google AdWords. In order for a website to become eligible for Google's pay-per-click advertising programs, it must meet the requirements of Google's AdSense program. When geo targeting is performed within an organic SEO strategy, the website will be optimized around keywords in the geo area that the searcher is searching. Some of the more common geo area tags that are used are: country, state, city, Zip code, and so on.

Meta tags can also be used in order to increase the relevancy of a site for a particular keyword or search query. When a page is optimized for a particular meta tag, the content will be changed in order to match the criteria of the search result. The content will also be encoded with the correct tag type, and the meta description will also be optimized around the keyword or phrases within the meta tag. In traditional seo, a company would need to pay a SEO consultant in order to have their meta-tags inserted into the pages of their website, but in Google Local, the company does not have to do this additional work.

Google offers several tools to a user when they are searching for local business listings. Local business directories, business lists, place searches, maps, shopping suggestions and partnerships are just a few of the available tools. For a small fee, a business can gain access to these useful tools, which can be used to market their small business online, increasing exposure and potential customers. Using Google Local SEO allows a local business to compete with larger businesses, as well as with other local businesses that are not part of Google's program.
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