Notes

Traditional Marketing With Fresh Fashioned Technology
It appears we've come total circle when that comes to conntacting our prospects plus clients. more info seen recently that We've been paying some sort of lot less consideration to online news letters and those attractive HTML announcements that will arrive in my personal in-box every working day. There are a new few exceptions regarding course. But regarding the most part I'm thinking about the INFORMATION of precisely what is staying delivered, not typically the design or design. When given the selection I no longer request the HTML version of something - instead I actually choose the text-only version.

There was a time whenever it was uncommon to receive something but plain text into your e mail box. Then all of us moved to designing branded newsletters in addition to "postcard-like" invitations that will would capture typically the attention of our readers. Now, kudos to ever-improving JUNK MAIL filters many of those00 elegant invitations, announcements in addition to emails aren't actually making it to the desktop. And with regard to those who do get through the fire-wall, we've become jaded and tired associated with taking a look at all these designs. We only want the data -- short, sweet and simple.

Playing with this hunch we lately experimented with a new client which has been holding a series involving seminars. As will be typical, invitations was sent out using HTML and brand design. But signups were down in addition to we would look for a way to push attendance. So we all sent out one other announcement about typically the event, except this kind of was a simple textual content email. Inside the "from" section we had genuine person's name. Inside the "subject" series we inserted the name of the seminar. In the particular body of the e mail was a word inviting the recipient to attend typically the seminar. We got about 3 major "what you'll get" bullets and the standard description of the a couple of hour session.

In 24 hours involving giving the textual content email we received an additional twelve registrants for the particular event. Since check here was capped at 25 attendees, this was almost 50% of each of our audience! We thought we might land on to something, so we did again for another client event. In read more to again, the benefits were similar. Typically the plain text e-mail out performed typically the HTML invitation by simply over 50%. Why? I do think our brains are just a little worn out. You are able to compare this specific to walking lower the Vegas line at night. In the beginning the lights happen to be beautiful and anything captures your consideration. But walk the strip every night time for years and weeks and after a while those pretty flashing lights aren't proceeding to capture your attention any more time. You are going to simply focus on coming to the destination.

For this reason, We believe that we are going to coming full circle back to a more old-fashioned method of communicating. We don't have time to read my personal online newsletters simply because often as I would like. But My partner and i realize that on Saturday afternoon I sit down and read several print periodicals I join typically the mail each 30 days. The "cold-call" e mail blasts never capture my attention yet last week I acquired a very ingenious direct mail part that gave myself pause and actually received me to call the provider. And I recently agreed to a webinar in advanced search powerplant marketing techniques that I learned about from your plain textual content email that has been delivered to me personally from the user from the interactive consultancy.
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