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Reason :
1) What Does The Brand Signify::::
From our global-best technology and commitment to putting customers first to our passion to drive social change, we’re helping make the world a better place for generations to come. Let’s make the future friendly, together
2) How much do you know about TELUS::::
Telus Communications Inc. (TCI) is the wholly owned principal subsidiary of Telus Corporation,[2]: 47 a Canadian national telecommunications company that provides a wide range of telecommunications products and services including internet access, voice, entertainment, healthcare, video, and IPTV television. The company is based in the Vancouver, British Columbia, area; it was originally based in Edmonton, Alberta, before its merger with BC Tel in 1999. Telus' wireless division, Telus Mobility.
We are a dynamic, world-leading technology company powered by our purpose with $16 billion in annual revenue and 15.2 million customer connections, including the roll-out of our national 5G network across urban and rural Canada.
3) TELUS Values:::::::
The TELUS team works together to deliver future friendly services, and our values guide the way:
We passionately put our customers and communities first
We embrace change and innovate courageously
We grow together through spirited teamwork
4) TELUS Brand Personality::::::
The TELUS tone of voice is simple and friendly, and depending on the customer interaction in social there can be different ways to show our brand personality.
TELUS is an iconic and internationally recognized brand. For anyone working with TELUS, these sections are the foundational elements you need to support this commitment to brand consistency for every touchpoint with our customers, team members and partners
5) Introduction & CEB Fundamentals:::
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