Notes

Sass and Bide - The Aussie Designer Fashion Phenomenon
Edgy, urban denim and fierce party wear will be the signature of Sass & Bide. This designer fashion label is popular from the young and chic, avoiding anything stuffy and formal, and going for finger-on-the-pulse, flamboyant and fun street style, inspired by vintage clothing and vibrant markets all over the world.
Theirs can be an inspiring rags to riches story, if a stall in London's Portobello Market may be called rags (... it's certainly the minimum end of the rag trade!), quickly progressing to regular shows at New York and London fashion weeks and making in onto Australia's rich-list already in 2006.
Australian friends, Heidi Middleton and Sarah-Jane Clarke, traveled to London after their studies (Sarah- Jane, nicknamed Sass, qualified being an accountant, and Heidi, Known as Bide, was an art director. They started selling customized jeans in Portobello market within the late 1990's and inspired from this success, returned to Sydney on 1999. Here more info here collected a following and showed at Australian Fashion Week in 2001. By the pick up we were holding willing to show on the prestigious London Fashion Week.
Their international success really kicked off in 2002. They been in New York and serendipitously coincided using the filming of some scenes from Sex inside City. Passing the set on the way to a consultation, they got a burglar guard to pass one of these distinctive denim jackets to 1 of the stars. The star loved it, viewed their other designs and commissioned some one-off pieces for that show. This publicity propelled the label to stardom and from then until 2009, Sass & Bide showed at New York Fashion week to your devoted clientele of celebrities and young urban fashionistas. They only moved their catwalk show to London in '09 when Sarah-Jane was expecting her third child.
While it really is their embellished denim that originally made their name, (can remember the customized jeans that they started with?), they now have three lines S&B, Sass and Bide and Sass and Bide Denim, and so are aren't afraid to experience with hot colour and plenty of bling. Their latest fall/winter 2011 collection 's all eye-catching oranges and hot pinks, which has a touch of citrus yellow the sole cooler note.
Where to acquire Sass & Bide designs? Their own boutiques are common within the Australian cities, and Australian variety store Myers, recently bought shares in the label and you will be stocking them. The more prestigious malls in New York and London stock Sass & Bide, as well as the duo are intending a London stand-alone boutique for 2012. Some of the top online designer fashion stores also stock selected Sass & Bide pieces so check for them there, if 'young and stylish' describes your lifestyle.
Here's my website: https://www.jeanwarehouse.com.au/