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What Is Google Local SEO And How Does It Help My Business?
Google Local SEO, also known as Google Local Listing Ads, Google local mobile search, Google Places, and the like, are advertising options provided by Google that are tailored for local search listings. Local search engine optimization, also called local SEO, is similar to organic SEO in that it also is an ongoing process affecting the organic rankings of a site or a single web page in the large unpaid results group known as the paid results, often referred to simply as "organic". Organic search results tend to be the first results displayed when a user types a word or phrase in the search field, while local search results are usually placed after the paid results. There are, however, a few differences between the two.

Organic SEO is determined by a variety of factors such as quality content, which is subjective, and the number of links a site receives from other websites and blogs. It is not tied to the rank of the site. In contrast, local listings (also called organic listings) are influenced by several factors that are much more significant. For example, a higher number of sites that link to a given page will boost the site's ranking in the paid results compared to sites that have no links.

Google Local SEO ranks a given web page based on several components, the first of which are the primary keywords used to describe a particular business or service. Google also takes into consideration the number of times that a site is searched within a set time period. In addition, the amount of time that a site has been online and the number of pages linked to it also play a role in the ranking system. Sites that have recently been listed on high profile directories such as the Yahoo and Bing, as well as leading online magazines, have better chance to be ranked high in the organic search results page since these sites typically receive more hits and more views.

On the other hand, the organic result page gives webmasters the opportunity to bid on specific keywords, submit their website content and get results according to how many competitors are bidding. While you can expect a greater chance of being on the top spot when using the more conventional methods, you also need to ensure that you use appropriate SEO techniques. Using the more conventional methods eliminates the possibility of your website to get more clicks and more views if your keywords do not have enough competition. This is because most of the competition for keywords like shopping, travel and restaurants involves other websites that have already been established for some time. Google Local SEO, on the other hand, focuses only on local listings and this makes it easier for webmasters to compete with each other for local business.

The next of the three Google Local SEO tips we are going to discuss is the inclusion of geo area and city codes. These two parameters, when used together, allow users searching through Google Local to determine the location of a site based on the data provided by these two parameters. The inclusion of geo area codes ensures that users will be able to search in a local region and therefore increase the chances of getting more clicks and visits to a site. It should be noted though that even if you have included both of these parameters, users will still be able to determine the state or the country where a site is based on the information they have access to.

The last of the three Google Local SEO tips concerns the use of geo qualification. The concept of geo qualification is relatively simple. With traditional seo, webmasters include the keywords of the business location in the address structure of the website. This method of geo qualification requires webmasters to check the results of the search queries made with the local search queries. If the results do not contain any business address, the site is considered a candidate for geo refinement. When this happens, the website needs to be updated with the latest information about its location.

This simple method of local seo is another one of the techniques used by Google in order to improve the rankings of the websites. Many of the new search engines such as Google Places have geo refinement as a part of their ranking algorithms. In addition to that, many of the major search engines have decided to phase out the practice of listing the country and state/city of a business in its ranking algorithms. This has left many companies with a tough choice. They either need to update their websites to comply with the new guidelines laid down by Google Places, or risk losing their ranking to sites that do list their addresses country wise.

If you have not yet started using Google Local SEO, now is the time for you to get started. Even if you have an existing business and you are still promoting it online, you should consider including the addresses of your physical location in your website. This would give your customers the opportunity to search for products and services using your city's name. As long as you keep updating your website with the latest information, you will soon see a significant change in your search results rankings. You could also consider adding geo signals as physical location is one of the easiest things to incorporate in your SEO campaign and is very easy to understand.
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