Notes

Sri Aiyaswamy A webinar can be used as part of your business strategy to impress your team or clients

In the last decade, online training has gained relevance as a result of the rapid development of information technologies (ICT). There have been impacts on all sectors and segments of society. One of the most popular modes of online learning is the webinar. What exactly is it, and how can you apply it in your strategy?

What is a webinar?

To carry out this initiative in the physical context, we will need to find a space with the necessary furniture in order to conduct the seminar. However, technology simplifies this process because participants can take part in events no matter where they are. The agenda for the event takes place live, but you can still watch it on another occasion if you were unable to attend in person. Communication takes place in this context on a bidirectional basis.

An expert speaker gives a talk on a subject he is knowledgeable about and answers questions left by attendees. Contributing to this interaction environment inspires all those who contribute to it.

sri aiyaswamy of webinars

online participation

A webinar can be followed online via a PC, Mac, tablet, or smartphone and the speaker(s) can be seen and heard online via audio and video streams. Moreover, you can cast slides that are synchronized with the rest of your presentation. Additionally, you can use the screenshot feature, which lets you show your audience an app or website.

Interaction

By using a webinar, a presenter can reach a large and targeted audience online from a single location. An effective webinar will encourage interaction among participants, especially if there are many. Channeling that interaction requires smart tools. In consequence, webinars offer several interactive options such as questions, chats, polls, and calls to action (CTAs).

Save time and money

Attending a webinar saves you time and money. The target audience is more likely to take part since it's easier and cheaper. The person hosting the webinar also benefits from it: their costs are lower than conducting a physical event and booking a venue, for instance.

Direct contact with the target

Identify a very specific target audience and engage them. Let them ask questions or ask your questions to the participants. The interaction you have during a webinar lets you know more about their needs. If you use webinars instead of physical meetings or events, you'll be able to engage your audience and find out more about them, rather than being merely a passive listener.

Growth of the webinar market

Webinars don't always follow the rule of "less is more.". Even with all the latest communication trends demanding shorter and faster content, the average webinar viewing time is increasing year over year, reaching 56 minutes on average. Webinars also experience strong annual growth. Several reasons account for this, but its effectiveness is chief among them. Furthermore, they are cost-saving as well. The webinars are also interactive, live, and personal. Webinars are interesting from the point of view of teaching because they are a medium of high interaction, which aids participants in learning and understanding more effectively.

Do you know how to use webinars in your marketing strategy?

Choice of theme

There must be a limitation to the subjects to be studied, so that this information is included in the title of the event. Due to the limited talk time, it is more convenient not to choose a broad topic. You should feel comfortable discussing this matter. Even if you already know that issue, make sure you document it using multiple sources. Consider a useful and practical topic for your target audience. The level of interest demonstrated by participants in the webinar will heavily influence the evaluation. Also, you can invite a speaker to speak. That professional should be contacted to finalize the details of the collaboration.

Promotion through social networks

A social media campaign is vital to disseminating the talk and giving it wider exposure. To prevent surprises, the title, the topic of discussion, and the scheduled time should be announced in advance. Participants must be able to access the programming via the mode indicated in the statement. It shouldn't be difficult to accomplish this step.

Goals

Exactly what is the purpose of this initiative? It is recommended that you identify your main goal. Consequently, the webinar will be developed in accordance with the objectives described in this analysis. Maybe you want to introduce a new service or promote a course. Assume sri aiyaswamy is over. What is your aim at that moment?

Choice of platform

You will need the needed online infrastructure to present this content to the audience, even though the event will not be taking place on a physical stage. Choosing a platform depends on its features.

Information Exposure

To maintain the attendees' interest, a visual development of the topic is most appropriate. In this way, the chat is even more dynamic. Simply put, use this format when creating a marketing plan.
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