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Rami Beracha believes that although the last two years since the Coronavirus hit have been economically challenging, many business opportunities are to be found. Beracha recommends searching for endeavors in the digital world that will thrive as long as Covid lasts and survive after it dies down. Beracha has heeded his own advice and proceeded with two promising business ventures despite the ever-changing Covid-19 economy.
Beracha’s life has taught him to exploit crises and find opportunities in the darkest of times. He’s not afraid of challenges and believes that this period is full of enterprises worth taking advantage of. According to Rami, any crisis is a chance for a new beginning; he sees the Covid as a psychological crisis that has paralyzed many.
After years of promoting the Israeli high-tech industry, Rami was ready to go global. So, along with his business partners, he founded Eden Block, a new venture capital investment fund based in the West End in London. Eden Block focuses on supporting Blockchain technology and Crypto network startup companies. The fund’s vision is to push the world forward into the digital age by finding and investing in innovative and revolutionary blockchain start-ups.
Aside from London, Beracha has other international plans and has expressed great interest in starting a venture capital fund in Dubai. Ever since Israel and the United Arab Emirates signed the Abraham Accords, Rami has been excited to invest in the Middle Eastern market. He plans to call his Dubai-based fund Ender Ventures. His mission will be to connect Israeli and European investors with United Arab Emirates high-tech companies that specialize in VR, robotics, AI, and more.
Rami shares- "I see a great opportunity in forging a connection with the Arab world, and this has strengthened following the peace agreement with the Emirates. The accumulated experience of Israeli high-tech can accelerate the development of innovation in the Emirates. The UAE has a unique outlook on business. It will most likely draw many companies to its doors in the next few years due to low business tax and very business-friendly legislation.”
Rami Beracha Shares His Secret to Success
According to Rami, when choosing a dream to pursue, one should take time and make sure it’s right before making drastic moves. It’s crucial to be genuinely passionate about your plans and believe in yourself. Otherwise, you won’t succeed. Never go forward with a venture you don’t believe in, and don’t be afraid to make changes even after you’ve begun. It is always wiser to change things early on than invest time and money in something you aren’t happy with.
Beracha developed his unique outlook from experience. After his time in the army, he got his degree in law. But after working in a Wall Street law firm for a short while, Rami realized that it wasn’t for him and changed gears completely. He then discovered his love for business and decided to take the plunge, leaving New York for France, where he completed his MBA.
Soon after graduation, Beracha began a successful career at Pitango, Israel’s largest venture capital fund. In just a few years, he was named managing partner and led the fund in investing in over 200 up-and-coming Israeli high-tech startups. Rami aided many of these startups in making successful exits to some of the world’s biggest companies like Marvel, Microsoft, Broadcom, and Apple.
Since then, Beracha has continued to innovate, founding Sosa in 2014. Sosa is based in New York and Tel Aviv and works to support promising new Israeli high-tech companies, helping them partner with investors across the globe.
How Rami Conquered His Challenging Past
Despite Rami’s current success, life hasn’t always been easy for him. When he was eighteen, Beracha joined the IDF and trained to be a paratrooper in the Lebanon War. After the war, he completed his officer training, and in 1983 was part of a rescue team sent to help wounded soldiers in an active land-minefield. There, in one moment, Rami’s life changed. While attempting to help another soldier, he stepped on a landmine and lost his right hand and left leg.
Rami’s time in the hospital was the most challenging of his entire life. Being bedridden caused him to fall into depression. Young Rami’s hopes of continuing his military career turned to dust, and he no longer recognized himself. But one day, something changed, and Rami found the strength to keep going and the drive to create a new future for himself.
Rami’s never-give-up attitude has served him in both business and personal life and helped him overcome unimaginable loss. After rehabilitating, Rami returned to his first passion in life: sports. His love for athletics led Rami to try everything from cycling and snowboarding to hiking up Mount Kilimanjaro. Rami refuses to let being an amputee stop him from leading an active life and continues learning new things and evolving.
One of Rami’s favorite sports is kitesurfing. He has become so good at it that in 2010 he traveled to Panama for a kitesurfing and SAP boarding trip. By attaching his prosthetic leg and arm to the surfing equipment and to his body, Rami learned to stand on the surfboard like a pro.
He shared in 2008, "At first I was very angry after getting injured. But over time my anger calmed down and was replaced with acceptance. What encouraged me was the knowledge that no matter what I choose to do in life, because of my disability, it will be harder for me than others, but it will also be more challenging and more interesting. For anyone learning to kitesurf, the moment you manage to stand on the surfboard for the first time is an exciting moment. And when you have no leg and no hand, it’s an even more special moment."
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