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If you have used an email campaign to market your business to current and potential clients, then you might be considering using a Facebook Messenger Bot to help you reach those same people. There's no question that a number of businesses are turning to Facebook Messenger Bots to automate the bulk of their customer support, contact management, and sales and marketing efforts. There's also no question that businesses are seeing greater success in doing so because of Messenger Bot technology. In this article, we'll take a look at how a Facebook Messenger Bot can help your business, what its limitations are, and what you need to do to integrate it into your business.
One of the major limiting factors of using a Facebook conversation application like a chatbot is the ability to perform long-touches without bumping into someone else in the conversation. A lot of Messenger Bot options don't allow you to do this - including the popular Christopher Bot. As such, many of these bot options simply don't have enough hands to keep up with the sheer volume of messages in conversations. Because of this, many business owners are opting for a Facebook job bot instead. A job bot is basically an automated Facebook application that automatically answers short messages or conversations (in the form of a message or chat) by a representative.
However, like any other Facebook applications, one big limitation is that these bot solutions generally don't give you the chance to personalize responses to customers - something that cutbacks (the original form of Facebook chat) was designed to do. This means that you're usually forced into using one of the standard pre-written responses that have been pre-programmed by the Facebook team. While this doesn't seem like such a big limitation, it's actually another way that messaging bots are limiting the utility of a Facebook conversation application... and another way that chatting is bound to become more limited as time goes on.
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