Notes

Franchising Companies Should Watch out for Posting Data of the Locations on Directory Websites
Not long ago, I was reading regarding a case wherever a franchisee was very upset using the franchisor because one of many former franchisees, who was simply terminated, or sought out of business, was still listed in various online directories. It turns out, the franchisor never got anything to do with this particular. If an individual know anything regarding online directories, a lot of of the entrepreneurs that put way up such sites merely achieve this to gather AdSense revenues, by allowing ads to be posted in their websites.


Within fact, you will find plenty, if not a huge number of directory type sites, they go around listing all forms of retail retailers, franchise locations, and even items like lawyers, accountants, doctors, and additional professionals. They may have no vested desire for the industry, and these people are in no way included in that type of work, rather these people just set upwards a directory sites to make money about the ad revenue. Most of these kinds of sites do certainly not charge, however, many of them do.

Without a doubt, a good numerous of these directory site sites are badly maintained, and provide info on businesses that will are no longer throughout business, or have changed their handle or phone range. And, this is typically the case in the particular dispute between the franchisee in the franchisor. The franchisor explained he was remorseful and tried to be able to work to obtain all of the old listings taken off, since they contained bogus information from the particular former franchisee who else is no longer in the franchising method. To date, that franchisor has spent a new huge amount of money and time trying in order to remove that data from all of the badly maintained websites.

Nowadays then, back many years ago, plus that is to be able to say within the mid-1990s, it made perception to contact all those directories to find your franchisees listed, and many of them charged low fees for listing like $12-$15, and many of the more legendary, well maintained, plus more aggressive Index Websites charged up in order to $40. Like a past franchisor You need to know this particular, we did devote money to obtain our franchisees shown in those sites, as there are not really very many involving them in the past, although the ones that were available performed spider well at typically the search engines in addition to had excellent search positions on sites like Alta Vista in addition to Yahoo (remember mid-90s era).

This seemed to be necessary for our fresh franchisees who acquired just started in corporate, and we're not well known but. It meant of which anyone who proceeded to go online looking with regard to such services throughout our case can find them. Particularly when Find more information were certainly not within the Yellow Web pages yet, or had not developed a buyer following with very good referrals since that they only been inside business a moment. The particular wild West involving the Internet has changed, and now presently there are so numerous directory sites that will have a whole lot garbage on them that most consumers find all of them to get unreliable inside the first place, even though they possess good rankings.

Moral of the tale; Franchisor's need to be able to be very careful plus develop a method in this consideration. Please consider this to be concern in a franchising community.

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