Notes

Utilizing market research panels and surveys for researching!
Bringing in all company data related to products and services is possible by following online market research work. There are numerous ideas for which businesses utilize researching the market. This mainly comprises of developing new services or products, making changes to existing services or products and knowing best techniques for selling services or products.
Consumer panels include people that perfectly fit in the category of the target market. Carry out usability test, surveys or focus groups with such people. Through these panels the company will be able to get information that is needed. If you are planning to carry out market research then there are few steps that you will be required to follow for utilizing these panels. While utilizing market research panel here are some steps you need to follow:
Create your own motive because initially you can start with it. All the work or survey through the panel for researching needs to have goal or objective. Best thing you can do is to send survey to the customers buying your products. With this you can easily make out whether your existing customers are satisfied or not. Panel can also be utilized for knowing the interest in the product or service that the company is looking forward to launch.
Choose market research panels for researching the market by pre-questioning candidates by carrying out small survey. Several questions may be ten or twelve in numbers can be part of the survey. If you want to launch new chocolate product then ask participants of your survey about the current chocolate they like to consume and about the keenness they have in your chocolate. Through email also you can carry out such surveys. The mode you select will be based on contact information you have and the budget set for carrying out market research.
Be ready with your questions when you are looking forward to set consumer panels while focusing on particular group. You can do certain things if you know the kind of packaging style loved by your consumers. You need to take the panel to the departmental store and allow them to notice various brands for some time. After then you need to ask them to note down all the brands they are able to keep in mind.
Another thing that can be done is to pass several product packaging versions while carrying out online market research. After this you need to ask the participants to rank the packages on the basis of the preferences.
At times you may even notice that panel has voted for particular deign in majority. Then you can utilize this information for supporting the design. Apart from that you can also adjust design components to meet the needs of the panel.
Make sure that you access the data well. This means that you need to review the responses of the Market Research Panel in order to know the preferences and needs of the group.For more information have a look at http://www.lightspeedgmi.com/ .