Notes

Trade Show Videos Should Be Prepared





The good news was that around 40% of the exhibitors had a trade exhibition video running. It was inspiring a large number of exhibitors understood the power of video to quickly convey how their items work. Made us feel warm and fuzzy inside.





The not so good news was that a majority of with the videos were absolutely appalling.

Why so appalling you may well ask? Some were bad simply because they had no idea about from the strength of production values in giving the right impression to their audience. Others had no strategy whatsoever.

You'll need a trade show video strategy

A lot of companies believe that playing their marketing video at the trade show is there's into it.

The main intent behind an advertising video would be to sell a service or product. It references your point of differentiation, that your product works, the actual way it works extremely well and it all comes together with believable testimonials. It tells your company story in around 5-8 minutes.

This is perfectly suitable for showing your video inside a peaceful and cozy area - just like an office or boardroom. Where you can find usually comfy seats and also multichannel for your ultimate viewing experience.

In comparison, the display video includes a difficult life. There are just seconds to get the interest of weary passers-by. It should make itself heard from the din in the booming PA system. And possesses being interesting enough to carry people's attention for longer than a couple of seconds, to ensure messages get understood.

You are unable to expect the traditional marketing video to be able to shine under these tough conditions.
Exactly what do you are doing to produce your display video survive life from the tough streets from the display?

Express it with titles

Expos are noisy places. Usually do not expect that men and women can hear or concentrate on what your narrator has to say.
Switch the voiceover with clear titles that explain the proceedings. People will be attentiveness at different times from the video, so ensure you have titles up at all times. Only communicate six clear messages or less.

Ensure it is upbeat

You only have three seconds or less to seize attention. Use exciting visuals, upbeat music and appealing titles. Not have the same shot running for longer than 5 seconds.
Choose music wisely. One video we saw featured loud metal music. Not only that sound truly awful, but the video content was mainly composed of happy snaps of staff standing by their equipment. If it wasn't bad enough, staff on the stand were too busy singing along to greet customers. This company would have done better by not showing their video.

Thats liable to bring me to my next point, blurry home cameras and shoddy still pictures cause you to look cheap. Avoid so that it is yourself, unless you can make it seem like you didn't. Viewers is going to be playing an effect products kind of business you might be as well as what you may anticipate when you are conducting business along by watching your video. An inadequate quality video will turn people away.

Ensure that is stays short

You'd be kidding yourself if you believe that someone will spend seven minutes watching your video - all while standing.

Keep your video with a period of four minutes or less. Make the space around your television screen inviting.

At Austech, a couple of exhibitors had arranged little alcoves to view their video. Comfy chairs were put down, in addition to a coffee table with mints.

Do what you can to present attendees the ability to view your video. As an example, hiding your television screen behind the office and continually waiting in front from it cuts down on ability of one's video to draw in passers-by.

Trade event videos are specialised promotional tools that really must be adapted for their unique environment.

This implies re-editing your marketing video. And before you cry, 'that sounds expensive'. Keep in mind that it requires is often a re-cut of the footage. Like a trade exhibition video is shorter and requires no voiceover, the cost may be as few as 30-40% of the tariff of your original marketing presentation.

Display success is focused on getting noticed and letting people understand how you can solve their problem.

Ensure that your video builds brand recognition, communicates what you do, provides you with credibility and gets people wanting to speak with you. Otherwise, you're just costing you marketing dollars.


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