Notes

Tactical partnership between True Madrid, Sixth Avenue and Legends
MADRID--(BUSINESS WIRE)--The Board of Company directors of Real This town C. F. in its meeting yesterday ratified an agreement with Sixth Street, a great investment firm using extensive experience in sports and system, and Legends, some sort of premium experiences organization for sports and even live venue companies, with the goal of elevating typically the Santiago Bernab�u Stadium as an exclusive venue and a new worldwide benchmark regarding leisure and enjoyment.

Within the long-term relationship, Real Madrid will certainly receive approximately? 360m to be used across any of the Club? h activities. Through this specific alliance, Sixth Street acquires the right to take part in the functioning of certain new businesses of the Santiago Bernab�u Stadium with regard to twenty years. In inclusion, Legends will contribute its experience throughout the operation of enormous stadiums, attractions plus event spaces to be able to optimize the management of the Santiago Bernab�u Stadium.

? Typically the transformation of the Santiago Bernab�u Arena will be a level in the historical past of Real Madrid. This alliance with Sixth Street and even Legends, world commanders in their respective disciplines, will be fundamental in supplying unique experiences throughout a stadium wherever multiple events could be hosted throughout every season,? according to Florentino Perez, President regarding Real Madrid.? This specific agreement strengthens the particular Club? s goal of continuous to considerably improve the stadium's revenues from both sports and also other types of events.?

? Real Madrid? s Santiago Bernab�u is hallowed ground in the globe of football, and we are honored to be becoming a member of this partnership to invest in the innovative, long-term strategic vision that features guided the Club? s consistent good results over its varied history, " said Alan Waxman, Co-Founder and CEO associated with Sixth Street.? Typically the flexible, solutions-oriented money and comprehensive capabilities furnished by our team at Sixth Road, combined with the deep expertise Legends offers in location and sports company operations, will help Real Madrid within its mission in order to compete and remain a leader within global sports for many years to come.?

Sixth Street, which manages over $60 million in assets, brings extensive investment experience with leading firms in the planet of sports in addition to in sectors for instance real estate, facilities, and consumer, which includes the San Antonio Spurs basketball crew, Airbnb, and Spotify.

? We are very pleased to expand our own existing relationship with Real Madrid,? mentioned Shervin Mirhashemi , TOP DOG of Legends.? Stories? operational and product sales acumen and experience, across match time and non-match day, combined with the iconic Real This town brand and Sixth Street? s versatile capital deployment is usually a new in addition to innovative approach to modernizing the Bernab�u, one of many world? h greatest sports, enjoyment, and cultural locations. Using this long-term supervision relationship, Legends goes on to grow the global footprint, whilst investing in territorial expertise with best-in-class brands worldwide.?

Legends was created in 08 by affiliates associated with the Ny Yankees and the Based in dallas Cowboys. Sixth Streets invested in a majority stake within Legends in Jan 2021. Legends offers holistic, data driven revenue solutions for some of the particular world? s virtually all iconic brands and boasts an extensive client portfolio within sports, entertainment, in real time events and attractions.

About Real This town

Real Madrid G. F. is really a sport institution with 120 years of history, owned by the members. It is the club along with the most American Glasses of both football (13) and field hockey (10) and seemed to be identified by FIFA since the Best Golf club of the 20th century. Real Madrid has millions involving fans in most corners of typically the world, with 4 hundred million followers on social networks, and it is for the 3rd year in some sort of row the most beneficial football club in Europe according to be able to The European Top notch 2021 report, ready by consultancy KPMG. Real Madrid is among the most valuable football brand in the world according to Brand name Finance for typically the third year inside a row and even achieved the best record in the Visibility Index of soccer clubs last season. More information regarding Real Madrid is available at www.realmadrid.com, the most frequented football club website on the planet for the fifth consecutive year, according to Comscore.

About Sixth Street

Sixth Street is really a global investment organization with over $60 billion in property under management and even committed capital. Sixth Street uses it is long-term flexible money, data-enabled capabilities, and One Team culture to develop themes and provide solutions to companies across all stages regarding growth. Founded found in 2009, Sixth Streets has more as compared to 400 team people including over 180 investment professionals working around the world. For a lot more information, visit www.sixthstreet.com, follow us in LinkedIn or Facebook.

About Legends

Started in 2008, Tales is a premium experiences company together with six divisions functioning worldwide? Global Preparation, Global Sales, Global Partnerships, Hospitality, Global Merchandise, and Worldwide Technology Solutions? providing clients and lovers a 360-degree data and analytics fueled service solution program to raise their brand name and execute their vision. Currently, Tales works with marquee clientele across business honnête including professional sports activities; collegiate; attractions; enjoyment; and conventions and even leisure. We are really the industry leaders in designing, organizing and realizing extraordinary experiences in athletics and entertainment. For additional information, visit www.Legends.net and follow us about Facebook, Twitter plus Instagram @TheLegendsWay.

Associates
Media:
Sixth Streets
Patrick Clifford
pclifford@sixthstreet. com

Legends
Stacey Escudero
sescudero@legends. internet
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