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Live Streaming: The New Wave In Ads?

Video constitutes more than a third of all Internet content nowadays. Depending on Socialbakers, posts containing video reach up to 135% more people than standard posts with text and images. A whole new means of advertising is entering play, though. Let’s take a closer look at it.

In the marketing specialists and small businesses who have used video, 74% have confirmed this instrument’s efficiency.

The Interactive Advertising Bureau has revealed that how much cash used on digital advertising (USD 72.5 billion) just exceeded television expenses (USD 71.3 billion) the first time. Having said that, the proportion of expenses on video content articles are growing exponentially.

While pre-made videos are inside the limelight, their popularity is likely to be surpassed by another hot trend: live video streaming. This is what an associate of GBKSOFT, a web- and mobile app developer company, has to say about this trend:

Needless to say that live streaming is really a new big bet to the advertising industry.

Statistical benefits of using the live video streaming channel

- 45% of the live streaming audience is ready to buy live content;

- 56% from the users watch live streams to find the latest news;

- 70% in the audience is getting ready to purchase concert or event attendance after watching it live;

- Over 75% from the users already watch live video streams on Facebook;

- The live Facebook stream of Bet on Thrones has garnered 3.5 million views along with almost 200 000 comments.

As outlined by analytics, this sector posseses an sustained marketing potential than pre-produced videos.

What to are the cause of:
Should you be determined to develop a live streaming app, the conclusion user should be considered to start with. Will your app connect just two users, or does it broadcast worldwide?

User-to-user examples: Skype, Viber.

User-to-audience examples: Twitch, YouTube, Facebook, Periscope.

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