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Video constitutes over the third of Internet content nowadays. Depending on Socialbakers, posts containing video reach up to 135% lots more people than standard posts with text and pictures. A fresh means of advertising is entering play, though. Let’s keep an eye on at it.
In all of the marketing specialists and small business owners who have used video, 74% have confirmed this instrument’s efficiency.
The Interactive Advertising Bureau has said how much money used on digital advertising (USD 72.5 billion) has just exceeded television expenses (USD 71.3 billion) initially. That being said, the share of expenses on video content articles are growing exponentially.
While pre-made videos are currently in the limelight, their popularity will probably be surpassed by another hot trend: live video streaming. This is exactly what an agent of GBKSOFT, a web- and mobile app developer company, has to say relating to this trend:
Obviously that live streaming can be a new big bet to the advertising industry.
Statistical benefits of using the live video streaming channel
- 45% of the live streaming audience is getting ready to purchase live content;
- 56% in the users watch live streams to obtain the latest news;
- 70% of the audience is ready to purchase concert or event attendance after watching it live;
- Over 75% in the users already watch live video streams on Facebook;
- The live Facebook stream of Sport of Thrones has garnered 3.5 million views in addition to almost 200 000 comments.
In accordance with analytics, this sector comes with an even more marketing potential than pre-produced videos.
Items to take into account:
If you are going to create a live streaming app, the conclusion user should be considered first and foremost. Will your app connect just two users, or can it broadcast worldwide?
User-to-user examples: Skype, Viber.
User-to-audience examples: Twitch, YouTube, Facebook, Periscope.
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My Website: https://www.teachertube.com/user/channel/naomiduke
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