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Comparing Zoho Vs ActiveCampaign Which is the Best Marketing Automation Software?
If you're considering a new marketing automation solution, you may be wondering: How do I choose between Zoho and ActiveCampaign? There are many factors to consider, including how much money each program requires, the amount of prebuilt email templates available, and the flexibility of pricing. We'll compare these factors and more to find out which marketing automation software is right for you.

Zoho CRM offers a flexible pricing schedule

There are many different plans available, but the most important thing to look for in a CRM system is how much flexibility you need. Zoho offers five different pricing plans, including the Free, Standard, Professional, and Enterprise. Each plan has its own set of features, as well as limitations and capabilities. If you are just starting out, a free plan might be sufficient. However, as your company grows, you may want to consider upgrading to a more powerful plan.

The flexible pricing schedule is a great feature. The software is priced reasonably so that your budget can grow with your business. If you are starting out, you may want to consider using a free version for a month to see how much it costs. Zoho CRM is also very user-friendly, with a menu bar that lists items from most important to least important. You can even customize the order to suit your budget.

The free version of Zoho CRM comes with all the basic features, but for larger businesses, the Enterprise plan has more options. The software includes more features than the Basic plan, including Zia, an AI sales assistant that can offer predictions, suggestions, and alerts. Zoho CRM also allows you to customize the user interface and customize your reports. You can even set up folders for your reports, and configure them to automatically generate reports.

ActiveCampaign offers more than 100 pre-built email templates

You can customize your email templates with ActiveCampaign. You can choose from more than a hundred templates designed for different types of businesses. zoho vs activecampaign has tools to segment customers and target audience groups. This means that you'll have a variety of options for every type of email marketing campaign. For service-based businesses, for example, you can segment based on industry, location, and job function.

Luckily, ActiveCampaign also offers a number of pre-built email templates. They are organized by business goals, layout, inspiration, and past campaigns. Whether you're looking to send a newsletter, solicit feedback, or promote a new product, there's a template to match. You can even create a custom HTML template to create your own unique emails. However, you may want to start from scratch. ActiveCampaign's email templates can save your header and footer information and make it easier for you to customize your email for different segments.

When creating emails, ActiveCampaign also lets you preview the finished product before sending them to your list. This allows you to make last-minute changes before sending, which is especially useful for B2B services, where an unprofessional email design could cost you a sale. Another helpful feature is the ability to split test your emails and check how they perform. This way, you can refine your strategies based on results. You can also monitor metrics to gain detailed insights into the success of your campaigns.

ActiveCampaign offers customization capabilities

In order to ensure your content remains relevant and useful to your subscribers, ActiveCampaign offers customizable features. For instance, you can use custom fields, floating forms, modals, and more to personalize the way your customers experience your emails. If your website is powered by Shopify, ActiveCampaign will automatically embed forms to capture customer details. ActiveCampaign also lets you add discount codes to forms and land in the inbox of popular email providers.

Depending on your needs, you can import or create custom objects to better understand your customers' buying cycle. ActiveCampaign allows you to model data in ways you've never imagined before. You don't need to modify any code to access these customized fields; they're built into your favorite apps and integrations. If you want to use them in your own campaigns, you can create custom objects with a few clicks.

You can also use custom objects to personalize your campaigns and keep track of customer behavior. With ActiveCampaign, you can send coupons based on the interests you've set in the Coupon Emails form. You can even track your contacts' behavior on your website through site tracking. Whether they're visiting the site for the first time or haven't, you can personalize your messages and reach them at the right time.
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