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The 10 Best Free Email Marketing Software Programs
If you're in the market for a free email marketing software program, you've probably heard of ActiveCampaign, GetResponse, Litmus, and many others. But what's the difference between these programs? And which one should you use? Read on to learn more about each of them. Listed below are the pros and cons of each. Which of these programs should you use? Which features are most important to you?

ActiveCampaign

As a free email marketing software , ActiveCampaign offers some impressive features, including a segmentation tool. You can access this feature from various sections of the dashboard, including the Contacts section. You can also find the segmentation tool on the second step of the email campaign creation process. ActiveCampaign boasts advanced list management features, which automatically tag contacts and subscribers after they complete specific actions. This makes it easier to deliver targeted content to the right recipients.

Among its many features, ActiveCampaign allows for flexible and granular segmentation. You can use it to customize email content and subject lines, and use it to refine your marketing strategy. In addition to the pre-built segments, ActiveCampaign lets you add custom fields and use AND/OR conditions to refine your lists. In addition, ActiveCampaign allows you to collect data from web assets and analytics tools, and use this information to segment your subscribers.

MailChimp

MailChimp is a popular email marketing platform that offers a range of features. While free plans have fewer features than paid plans, they include basic CRM and single audience tools. These tools help you build an effective marketing campaign, which is beneficial when you want to reach as many people as possible. Mailchimp also offers a range of other features, including landing pages, tags and contact profiles.

The free plan is suitable for those who send fewer than 6,000 emails per month. The Basic and Premium plans are geared towards larger businesses, with the latter a great option for those with an increasing audience. Paid plans include 24/7 email support, three audiences, and three user seats. Mailchimp's paid plans are also available for $11/month to $270 per month. Mailchimp's free plan does not limit the number of recipients. It also comes with advanced email editors and advance statistics on your campaigns.

GetResponse

When it comes to email marketing, you can't go wrong with GetResponse. This program allows you to create custom email templates and test them before you send them to your subscribers. You can also segment your list, give leads engagement scores, and implement a live chat feature. As a result, GetResponse is one of the 10 best free email marketing software programs.

The basic version of GetResponse is an email marketing platform without many bells and whistles. However, it does have some nice features. You can craft ads for Facebook and Instagram using the app. You can even view analytics for those ads. While it is not a social network marketing platform, it does offer email marketing tools. Among its 220 templates, it's easy to get started.

Litmus

Litmus is a great tool for your email marketing campaigns. Its advanced email test suite tests emails across 100+ email clients, devices, and apps, giving you a holistic view of how they are performing. Having Litmus on your team allows you to get the most out of your email marketing campaign. Read on to learn more about Litmus and how it can benefit your business. Listed below are some of its most prominent features.

Litmus offers many prebuilt layouts, reducing the need for in-house design. Split testing takes a few seconds and can change the impression of your emails. You can even draft your messages and drop them into your workflow inbox. Litmus checks for glitches, spam, and deliversability. And for those who don't want to spend money on a designer, Litmus can help you test your email on a budget.

Omnisend

While many email marketing software packages will charge you a monthly fee for their premium features, Omnisend is free to use for up to 300 subscribers. If you use the free plan, you'll be able to send unlimited emails and use signup forms to collect email addresses. You can also send up to 15,000 emails a month. And if you want more features, there are paid plans starting at $9 per month.

The standard plan costs $16 per month and offers features such as audience segmentation and automated email workflows. You can also send SMS campaigns with the free plan. If you're looking for a more powerful email marketing tool, you'll want to upgrade to the Pro plan. You'll be able to send unlimited emails on their Pro plan, and you can also opt for an Enterprise plan if you need it.

SendPulse

If you have a small list of subscribers, SendPulse is a great choice for free email marketing software. You can send out up to 15,000 emails per month to those subscribers. You can also set up automated emails to remind your subscribers of upcoming actions. The software measures bounce rates, open rates, click-through rates, and unsubscribe rates. You can even add a Facebook Messenger option in the future.

In addition to offering email marketing features, SendPulse can also handle SMS and Viber marketing campaigns. You can send emails to your subscribers by SMS, Facebook chatbots, and web push notifications. The service has a drag-and-drop email editor, unlimited email sends, and 24/7 live support. It has great deliverability and can even handle transactional emails via SMTP.
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